Now that you are familiar with some of Instagram’s most essential metrics, it’s time to take a look at some of the best Instagram analytics tools that will help you take advantage of your data.
To help you get began, I have provided a quick list of Instagram analytics tools and their unique selling points. I have tried to choose a range of examples to show what it is possible to find out about your customers with the right data.
1. Instagram Insights
Instagram’s built-in analytics tracker allows you to check in on your profile performance at a glance.
The main benefit of Insights is its simplicity. You could rapidly check in on your past week’s progress on mobile when you are on-the-go.
Insights’ largest disadvantage is that you could not simply gain a bigger-image understanding of your efforts over time. The data is fairly limited, and you can not export any of it from the app. If you want to do some number crunching in Excel, you will have to use a third-party analytics tool to export your data.
2. Hootsuite Analytics
No list of Instagram analytics tools could be complete without Hootsuite Analytics.
Hootsuite Analytics also lets you look much further back into past post data than Instagram’s native analytics tool, so you could determine KPIs and measure channel development with better confidence.
A particularly neat function that sets Hootsuite Analytics apart is the ability to track inbound Instagram messages by sentiment. Hootsuite Analytics automatically assesses whether comments are positive or negative, so you could simply song viewers reactions over time.
For more information on what Hootsuite Analytics can do in your social efforts, take a look at the video:
3. Iconosquare
Image via Yoast.
Facebook and Instagram analytics tools Iconosquare has a generous offer for first-time users: a free audit of your Instagram profile. Once you sign into the platform, they will email you an efficiency review with tips about the way to optimize your content.
Iconosquare allows you to easily export your data manually, and you could schedule automated reports to be sent to your inbox. You could even export reports by time zone to see the way you’re engaging different audiences all over the world.
4. Union Metrics
Image via Union Metrics.
Union Metrics takes a few of the hassle out of analytics by automatically pulling trends and outliers from your insights stream, so you could immediately identify actionable moments in your image history. You could also monitor your image tags and mentions so you always know once you’re trending.
Like Iconosquare, Union Metrics provides a free Instagram audit once you sign up.
5. Crowdfire
One strategy to your enhance your Instagram followers is to follow as many people as you could. About 30% of accounts will follow you back. Eventually, although, you will attain the 7,500 follower cap and this strategy stops working.
Crowdfire helps solve this problem with a unique function: follower analytics that exposes sneaky unfollowers, so you could unfollow them right back! By freeing up area in your Following list, you could continue to develop your followers with mutual relationships.
Image via Crowdfire.
Crowdfire also makes it simpler to follow your competitors’ followers, priming you to engage with people who are already excited about similar content.
6. Squarelovin
If you want to leverage user-generated content on your Instagram, take a look at Squarelovin. Their Insights tool concentrates on helping you get the most out of the videos and pictures your followers tag you in on the platform—while also ensuring you are not running into any copyright issues.
Another function I like on Squarelovin: tracking the impact of particular Instagram filters. Yes, even something as small as this could impact engagement!
Image via Squarelovin.
7. Plann
This Instagram-focused scheduling and Instagram analytics tools will help you concentrate on curating the most beautiful feed possible. Just like Squarelovin’s filter tracker, Plann’s analytics will reveal that color schemes your followers like best. You could even compare your most effective color schemes against your competitors through Plann’s “Sneaky Peek” function. What a time to be alive!
Image via Plann.
As you could see, there are lots of choices for Instagrammers looking to roll up their sleeves and dig into the data behind their images and videos. Experiment and discover the Instagram analytics tools that work greatest for you!