4 Ways Your Brand Should Be Using Instagram Collections

Last Updated on January 23rd, 2019 at 12:28 pm

Instagram Collections

800 million people uncover, share, and engage with content on Instagram. So, it makes sense that the platform would launch a function that permits users to save and organize the content material they want to return to—Instagram collections. With this function, users could privately bookmark Instagram posts and group them into as many collections as they want.

Learn the way to use Instagram collections below, plus 4 methods brands could use this “save it for later” tool as a part of their Instagram strategy.

How to use Instagram collections

You could view your collections at any time under the  icon on your profile.

How to create a new collection

1. Go to your Instagram profile and tap 

instagram collections

2. Tap + in the top-right corner

instagram collections

3. Enter a name for your collection, then tap Next 

instagram collections

4. Tap any saved posts you would like to add to your collection, then tap Done

instagram collections

How to make a new collection as you save posts

1. Find a post you would like to include in your collection, tap, and hold 

instagram collections

2. Tap +

instagram collections

3. Enter a name for your collection, then tap Done

instagram collections

4 methods to use Instagram collections for business

1. Collect, organize, and share user-generated content (UGC)

A collection of mentions is a good place to curate new and original content for your feed. You get to recognize your followers and fans and keep a consistent stream of fresh content material. (Just ensure you get the user’s OK before you re-share their content.)

Check posts which have mentioned your brand tagged you, or create a hashtag that people can use when posting about your model. Add these posts into an Instagram collection.

Now you have got an inventory of user-generated content material that you could refer back to when building your social media content calendar.

Right here’s an instance from Apartment Therapy. The home design blog almost exclusively posts user-generated content on their Instagram feed. That is a picture they shared, with credit to the original poster who used #apartmenttherapy.

2. Use it for competitive analysis

Realizing what your competition is doing helps inform your social media technique—and Instagram collections allow you to do that quietly.

Conduct an ongoing competitive analysis by gathering intel on competing brands. Monitor your competitor’s feed for the pictures and captions they are posting, which hashtags they are using, if they are working with influencers, and more. Save those posts to an Instagram collection (or several) to reference when optimizing your Instagram technique.

Right here’s where you may discover inspiration to create new content, even better content, or content that differentiates you from your competition entirely.

3. Track one-on-one engagements

It is necessary to engage your viewers however as a busy social media marketer, you do not always have time to reply to every single mention or tag.

Here is a solution. Instead of letting these mentions go unanswered, save them into an Instagram collection so you could reply to them later. Having your mentions in one place makes it simpler to keep track of the conversations you’re having.

You do not want to leave anybody hanging, do you?

4. Get inspired

While it’s necessary that your brand is distinctive and unique, it does not hurt to draw inspiration from other businesses which are great on social.

Use Instagram collections as your personal vision board. Right here, you could bookmark posts that talk to you or the future of your brand. Search for photos, keywords, and hashtags which are relevant to your brand.

Keep this Instagram collection in your back pocket for future brainstorms when developing with new content, influencers you would like to work with, and ideas for social media contests campaigns.

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