In the previous article, we provide you with a secret that helps to increase real sales. Now, continuing to unravel the secrets to drive real sales.
The second one of the secrets to drive real sales: The best way to promote on social media
Over 75% of all site visitors to quizzes on the web comes from social media websites (really simply Fb and Twitter). There are a couple of methods to how it’s best to put up your quiz content material and put it on the market on the networks.
1) Composing the Facebook share and Tweet
The method is fairly easy. First, create a superior picture to share that represents your quiz nicely. Second, write a caption to advertise your quiz. Third, share the picture and caption with a shortened hyperlink to trace outcomes. Listed here are the precise shares from Youngsters’ Hospital that did an ideal job of sharing.
And on Twitter
2) Selling utilizing paid media
There’s quite a bit to selling on Fb, and I’d extremely suggest taking a course to actually study all of the ins and outs. Nonetheless, within the curiosity of time, listed below are two alternative ways to advertise your quiz utilizing paid Fb promoting.
- Create customized viewers based mostly in your current listing. Do that by importing your present record to Fb, they’ll create an audience much like your present clients.
- Goal primarily based on pursuits. You may choose numerous actions that your preferred buyer partakes in equivalent to recreation and out of doors actions in the event you promote tents.
Read more: 3 Video Storytelling Tools for Social Marketers
The third one of the secrets to drive real sales: The way to automate lead follow-up to drive revenue
As soon as all of the leads out of your quiz are within the database, it’s time to comply with-up utilizing advertising automation and switch these contacts into money. Right here’s the play-by-play on that.
1) (Instantly send) “Thanks for taking our quiz!”
Proper after somebody inputs their info, it’s worthwhile to observe up and say “Thanks!” in order that they know who you’re and don’t overlook that they opted in. In case you don’t do that, quiz takers who subscribe will neglect all about opting in, and once you simply begin sending them your publication they are going to mark it as spam.
2) (3 days later) “Listed here are the opposite quiz personalities”
A number of days after the welcome e-mail, ship out a listing of all the opposite personalities that the individual may have gotten. They’re certain to be interested in this and an e-mail with an inventory of all the kinds is a pure transition from the Thank You email to sending out different content material.
3) (7 days later) “Right here’s a story of the work we do”
This could possibly be a buyer case examine or a testimonial. Ideally, this story is focused to folks based mostly on the persona kind your quiz really helpful.
4) (14 days later) “Donate/Purchase Now”
After a couple of weeks of sending out emails, it’s time to drive motion. Youngsters’ Hospital did this with a donation drive, however, you can very effectively provide a product low cost or a webinar signup kind from right here.
