Learn to make an awesome social media report with our easy guide! Our guide makes it a breeze—show off your wins, tackle challenges, and discover fresh opportunities each month. Craft reports that captivate leaders, wow clients, and impress your team.
It’s your ticket to boosting your social media game and achieving stellar results. Unleash the power of simplicity with our guide—your journey to impactful reporting starts here!
What Is a Social Media Report?
A social media report checks how well your brand does on places like Instagram, Facebook, YouTube, and TikTok. Whether it’s every month, every three months, or once a year, the report should be simple and tell you about your posts.
It looks at things like your best posts, what you learned, and numbers like how many people follow you or click on your links. Spend time on what you learned and what you can do better. Think about why your content works well or not so well to make your social media strategy work for your business.
Best Practices for Building Your Social Media Report in 2024
When crafting your social media report in 2024, remember these two key tips:
- Clarify Your Social Media Goals
- Concentrate on the Insights That Truly Matter
Best Practice #1: Identify Your Social Media Goals
Your monthly report depends on what you want to do on social media.
For the best results, follow these tips:
- Be specific: Give details to see how well your content is doing.
- Measure it: Use important numbers to track your goal.
- Make it possible: Set goals that are a bit tough, but doable.
- Keep it relevant: Make sure your goal helps your business.
- Add a deadline: Decide when you want to finish the goal.
Once you know your goals, set points to see how well you do. If things are going too well or not so well, change your plan.
Best Practice #2: Focus on the Insights That Matter
Let’s be honest: talking about numbers can be boring, so keep it short. Use this chance to share your successes, show how you’re helping the business, and mention any trends or chances you’ve noticed.
Don’t forget: this is a monthly social media report, not like the detailed quarterly or yearly analysis. Keep it short and focus on highlighting key results, gaining insights, and ensuring your strategy is on the right path.
How to Create a Monthly Social Media Report in 2024
Now, let’s have some fun! It’s time to make your social media report.
We’ll guide you through the main parts of our free template on Google Slides. It’s like using PowerPoint, so you can change things as you like—copy or delete slides, change colors, use our stickers, and add your information.
After you’re done, just remove the example report slides, and there you go—your report is ready to show.
Tip: If you want to share your report as a PDF, just save the Google Slide as a PDF instead.
Step #1: Choose Which Metrics You’ll Report On
Don’t forget: your monthly report is like a fast check-in.
Think about your social media goals and pick what you want to discuss on each platform.
For example, if you want more people to know about you, look at how many followers you’re getting, how far your posts reach, and how much people interact with them.
But if you want more people to visit your website, pay attention to how many clicks your links get and how many people do what you want them to do on your site.
This helps you make and complete the report, showing if you’re doing well with your goals each month, every three months, and for the whole year.
Step #2: Include a High-level Overview of Your Progress
This helps you see how you’re doing with your goals and figure out what to do next.
Also, the slide about your best posts tells you which content got the most views, likes, or comments and reached the most people:
Here, you can quickly say why each post did so well and mention any patterns you notice.
For example, if one post gets the most views and likes, you’ve found something that works great.
Step #3: Highlight What You’ve Learned This Month
To finish up your monthly report, it’s important to think about what went well and what didn’t, so you can make your plan better:
Good Stuff: What worked great this month? Did something do well?
Challenges: What didn’t go so well this month? It’s a good time to suggest changes to your plan. What can you try next month?
Opportunities: Talk about new things on social media you want to try, upcoming holidays or events, or things you learned from both what went well and what didn’t.
And that’s it, a step-by-step guide for making your own monthly social media report.
Whether you’re talking to big bosses, telling a client how things are going, or sharing with another team, you want your reports to be easy to read and easy to understand.