Celebrities, they’re similar to us! Apart from having hundreds of thousands of Instagram followers who worship the bottom they stroll upon, after all. We can’t all be well-known, however, we are able to all use the same Instagram strategies that influencers (and their personal marketing department, let’s be honest) use to advertise themselves, promote merchandise, and share messages which are significant to them. From crafting the proper picture dump to killing it on IG Reels, these influencers have shown up that they’re as sizzling on social as they’re in actual life. Listed below are 9 strategies from wealthy, well-known, and insanely Instagram Influencers.
1. Lizzo: Advertising products on Instagram Reels
Instagram Reels are the fastest-growing feature on the platform, and the pivot from pictures to videos will be extremely profitable for the enterprise (91% of users watch reels a minimum of once per week).
In case you’re utilizing Instagram for commercials, studying Instagram influencers’ strategies on how to market your merchandise on Reels offers you a significant edge over your opponents.
Lizzo has completely nailed Instagram Reels—she has an entertaining and fascinating mixture of humorous, sizzling, and career-related videos. Apart from posting Reels of her shopping at Target and making fun of anyone who says About Damn Time wasn’t the song of the summer, Lizzo takes advantage of Reels to market Yitty, her shapewear brand.
In this Reel, Lizzo makes use of Instagram to model the newest Yitty collection and promote a sale.
Although Lizzo’s Yitty-focused Reels serve an advertising intention, they’re not strictly commercial: there’s all the time an enjoyable, humorous, and sometimes attractive angle, which could be very true to Lizzo’s brand.
Another important aspect of Lizzo’s Instagram is how inspirational it is. Despite having a lot of haters, this influencer radiates confidence and doesn’t give a damn (generally, the internet sucks). Body-shaming feedback aplenty doesn’t stop her from sharing her content and empowering others to do the same.
What we are able to learn from Lizzo:
- Instagram Reels are a superior chance to promote your merchandise.
- Using Reels to market goods is more effective if they don’t really feel like a traditional advertisement.
- Remain true to yourself and your brand with genuine, down-to-earth content.
- Haters are gonna hate—but you won’t hear them over the sound of that cash flowing in.
2. Kerry Washington: Instagram Live and activism
Instagram Live is, without doubt, one of the most personal ways in which Instagram influencers (or brands, or everyday people) can interact with their viewers. Followers can comment in actual time, and creators can react to or address those feedback.
This makes Instagram Live an awesome tool for self-promotion — but it’s additionally a method for activism.
Kerry Washington makes use of her Instagram account to share new projects that she’s in and promote brand partnerships, similar to your average celebrity. But she also goes live to advocate for social causes that she (and her viewers) are enthusiastic about—for instance, racism within the U.S. and the significance of voting.
As a result Instagram Live is unfiltered and unedited, it has an air of vulnerability about it that makes it a significant way to connect: going live is a statement, and sharing content that isn’t purely promotional over IG Live has an impression beyond moneymaking or gaining followers.
What we are able to learn from Kerry Washington
- Going live on Instagram creates a stronger and extra personal connection between you and your audiences.
- Instagram Live could be a highly effective tool for activism.
- Inviting specialists in advocacy to go Live with you can possibly create valuable (and fascinating) dialogue.
3. Olivia Rodrigo: Genuine photo dumps
Photo dumps are one of Instagram’s newest trends. The great thing about this sort of post is the imperfection: the photo dump is the enemy of the curated, filtered, impossibly perfect post. Picture dumps are merely a collection of images posted as a carousel—generally, they’re from a particular occasion or point in time, but usually, they’re simply only a bunch of pictures that the poster likes. This can be considered one of the unique strategies we can learn from Gen Z Instagram influencers.
We will thank Gen Z for the popularity of the photo dump, and Gen Z does it the greatest. Take teenage pop sensation Olivia Rodrigo, for instance.
Olivia’s photo dumps range from pictures of meals to blurry selfies to memes to deeply filtered photobooth snaps with buddies. They don’t seem like something that she spends a whole lot of time curating (even when she does).
Her picture dumps seem like simply random selects from her photo library—it’s more like an album of mementos than an aesthetically pleasing post. Photo dumps may not look good for marketing, at first, but they completely will be, particularly when mixed in together with your daily content.
What we are able to learn from Olivia Rodrigo:
- Instagram posts don’t have to be excellent.
- There’s magnificence in authenticity.
- Picture dumps are an enjoyable way to change your common content.
- Don’t overthink your social posts.
4. Terry Crews: Jumping on trends on Reels
In case you’re stuck for content ideas, take a look at what’s trending. Trending songs on Instagram Reels — and the challenges or themes related to them — are an awesome source of inspiration. Take it from Terry Crews.
The video above is an example of a simple trend—filming and editing this type of video is a breeze. Some trends require a bit more work, though (for example, rooting through a ton of old pictures of yourself).
What we are able to learn from Terry Crews
- Instagram Reels trends are a wealthy source of content ideas.
- Some trends are a lot of work, and a few are fairly simple: understand how much time you have to budget when deciding which trends to leap on.
- Put your personal spin on the trend — don’t simply copy one other creator.
- Trends aren’t only for enjoyment; you should utilize trends for promotion, too.