Instagram Stories has increased the amount of time people spend in the app by approximately ten additional minutes. It is growing 15 times faster than other types of content on Instagram. However, while that extra time means more attention and focuses on your brand, it won’t translate to much if you can’t get that traffic back to your site and become gross sales. In case that you have over 10,000 followers or you’re a verified user, you have an incredibly effective tool at your disposal — the swipe uplink. This link allows you to post exciting and interesting content regarding a new product, service, or event, and then encourage those users to “swipe up for details.” But with all that power comes some responsibility. How do you add a link to your Instagram story and the way can you use it to get its fullest advantage?

Continue reading →



Photo editing trends move fast on Instagram. Do you remember when the feed was full of heavily-filtered, square-cropped photos?

That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype.

What seemed like an interesting and original photo composition can quickly become a tired cliche.

Your average Instagram user spends almost half an hour each day on the app, which means photos that looked fresh a year ago have already lost some of their sparkles. To catch and hold customers’ attention, you want to keep up with the latest Instagram photo editing trends.

Below, we’ve rounded up the top X styles for 2020!

Continue reading →


Instagram Stories now look better than ever with tons of stickers, filters, and animations. That might be because there are tons of amazing apps available to better your Instagram stories.

With so many tools at your fingertips, creating stellar content has never been easier.

It’s also never been more important—especially for brands.

Stories are growing 15 times faster than other Instagram types of content. They’re engaging more than 500 million active users every day on Instagram alone.

But simply pushing out a Story isn’t enough. Creating Instagram Stories that actually convert takes time, energy, and creativity. It also takes the right tools.

In this post, we provide you with 15 of the best Instagram Story apps to explore.

Continue reading →



With 500 million daily users and more than 80 percent of Instagram accounts following a business account, marketers must include Instagram as a part of their social media marketing strategy. It all starts with a perfect Instagram profile.

The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page, or campaign, and more.

Keep reading to learn how to customize your Instagram profile so it looks good, tells your potential followers who you are, and gives them a reason to follow and engage with you.

Continue reading →



Keep reading to explore more tips from real influencers to get famous on Instagram.

6. Be open and transparent

If you want to make real connections on Instagram, you can’t be fake. “The most important thing is vulnerability and honesty,” says Laura Izumikawa. “People are on social media to connect—or at the very least—relate to others.” Being open and transparent will allow you to connect with your audience for a long time.

Continue reading →


Looking for a listicle to show you how to be famous on Instagram in 10 easy steps? You won’t find that here.

While you may feel it’s easy to be an Instagram influencer, there’s a lot more to it than latte art and filtered sunsets.

And if there’s one thing to learn from the burning trash fire that was Fyre Fest, Caroline Calloway’s ghostwriter takedown, or even Millie Bobby Brown’s skincare tutorial snafu, it’s that the social currency of faking-it-until-you-make-it is pretty much spent.

In other words, social scams, fake followers, Instagram pods, and other hacks aren’t going to fly—especially with recent changes to Instagram’s algorithm. Instead, think real talk, representation, relatability, transparency, and good old-fashioned dedication.

So what does this mean when it comes to attaining Instagram fame for you or your business? We analyzed strategies and rounded up advice from several top Instagram influencers to give you 17 expert tips.

Continue reading →


If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. We’ve created a short playbook about 7 things every brand pitch should include that will increase your chances of getting a response and help you secure an influencer marketing partnership with a great brand.

Continue reading →