Since its introduction over a decade ago, Instagram has grown into a social media staple across the world. That’s why brands should be paying attention to how celebrities and influencers are using this tool for hints and tips on how to make a connection with their follower communities. In this article, keep up with another 5 influencers you should consider following on Instagram to learn their strategies.
5. Simone Biles: Diversifying Content
One of the best characteristics a social media manager should have is being a jack of all trades — you don’t wish to shine in only one area, you want to use Instagram to its fullest potential. Type of like Simone Biles completely killing it on the vault, balance beam, and floor routine.
Obviously, Simone is killing it on Instagram, too. In terms of having various collections of interesting content, she’s the GOAT.
Without a doubt, the gymnast uses her platform to share private posts…
…to promote her new series on Snapchat…
…or to raise mental health awareness and support for foster children…
… of course, to share Olympic achievements.
Simone’s account is a masterclass on how to use social media effectively. She shares bits and items from all parts of her life, balancing out promotional content with personal posts and philanthropic endeavors. It provides her followers with a complete picture of who she is and what her values are.
What we are able to learn from Simone Biles:
- Your Instagram posts ought to be unique! — it’s boring when every picture and video appears to be the same.
- You should use Instagram to show your audiences (and the world!) a better thought of who you are and what’s important to you.
- Use your following for good: contemplate uplifting a charity or trigger you to care about, instead of focusing all of your posts on yourself and your brand.
6. Dojacat: Humor and brand voice
Social media isn’t simple (believe us, we’re specialists — if you would like, we’ll call your judgemental aunt and tell her).
However, at the same time, you don’t need to take yourself too severely on Instagram. Dojacat has mastered such a particular sense of humor that her followers have come to expect it.
Source: Instagram
Dojacat balances out cover-worthy pictures with the type of pictures that almost all of us would beg our friends to delete. It’s a part of her branding that she’s not an airbrushed celebrity 24/7.
And her humor isn’t just only within the pictures: her caption game is also strong (if not very workplace-appropriate).
That stated, not all of Doja’s posts are centered on humor. She has classic polished celeb pics, too, and always credits the crew who put them together.
What we are able to learn from Dojacat:
- Do it if you want to be funny! Humour only enhances your distinct brand voice.
- However, be sure you balance out humor with some genuine content material—you don’t want to show off as unprofessional.
7. Cami Mendes: Behind-the-scenes content
Having the ability to see part of a process — any process — that’s often hidden from the general public is appealing, and provides the viewer with a feeling of being included. That’s further true relating to actors. And while some actors hardly ever allow us to regular folks into their everyday lives, others are pleased to share how the sausage (er, film) will get made.
Actress Cami Mendes is one influencer that usually posts pictures and videos displaying behind-the-scenes peek into her everyday life. She makes foolish movies along with her co-stars and takes backstage pictures and mirror selfies of a few of her favorite on-screen outfits.
Although non-celebs may not suppose that their “behind-the-scenes” content is entertaining, these sorts of posts can translate to all types of industries. Consider how mesmerizing cake decorating videos are, or how cool it’s to see a small business owner pack up a box to ship. This is a similar type of process content—creators are displaying a distinct aspect of their business.
What we are able to learn from Cami Mendes:
- Social media customers don’t simply care about the final result; they wish to see behind-the-scenes content material, too.
- Take pictures and movies each time you possibly can, even when the content doesn’t appear interesting to you at the time.
- Behind-the-scenes content additionally helps spotlight the folks who don’t get lots of recognition, so be sure to thank your team.
We’ve gotta hand it to JLo, she does a great job of utilizing all of Instagram’s characteristics to their fullest, including Stories, Reels, and hashtags.
Though she does lots of promotional posts, even the most business ones have short-and-snappy captions, proper tagging of sponsors and photographers, and attention-grabbing content.
Most impressively, JLo takes advantage of a suitable camel case for most of her hashtags. This is essential for accessibility, as camel case permits display screen readers to read each capitalized word in a hashtag as separate words.
What we are able to learn from JLo:
- Make your Instagram content reach more users by always writing hashtags in camel case
- Tag your crew! (Not just does this give credit where credit is due, but it also increases the likelihood that those tagged will share your content on their own profiles).
9. Vanessa Hudgens: Using Instagram Shops to promote the merchandise
With Instagram Shops, companies can include product links in posts (making shopping things ridiculously — and dangerously – simple). It’s not frequent for celebs to have an Insta Shop as a part of their personal account, however, they do use shop links on their brand account.
For example, there’s Vanessa Hudgens. She’s a co-founder of the brand Caliwater and posts about it usually on her private Instagram page. She’ll tag @caliwater or post in collaboration with Caliwater, which means the post will appear in the feeds of anyone who follows either account.
And on the Caliwater official account, there are plenty of shop links (displayed by the little shopping bag icon in the top right corner of posts) that take customers directly to an e-commerce portal.
What we are able to learn from Vanessa Hudgens
- Incorporating Instagram retailers’ posts into your feed makes it easier for customers to purchase your products
- Diversify your feed by mixing shop links with different kinds of posts (suppose brand-focused memes, videos, and glamour photographs).