For commitment-phobes, the word “engagement” may be a terrifying and loaded one — but for social media marketers, Facebook engagement in 2021 is the holy grail.
In fact, we’re not talking about popping the massive Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page.
Facebook engagement is important as it can help extend organic reach. Engagement helps increase your News Feed placement based on the Facebook algorithm.
Moreover, likes and shares expand your posts to your audience’s extended network.
Finally, engagement indicates that your viewers are, well, engaged. And an engaged viewer that desires to interact with your brand is something every marketer should work for.
