If you’re trying to build a social media presence for your business, you’ll first need to sign up for Facebook. Once you’re signed up, the next step is to add a profile picture and a business page username. This will be the name that shows up when fans search for your company. Because fans will use this username when tagging other people, it’s important that it’s easy to find. If your fans can’t find your page, you could miss out on an opportunity to grow your social media engagement. Here’s how you can create a Facebook business page: