Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since Facebook combined its messaging backend with Instagram — Messenger ads have never been more related.

More than one billion people use Messenger every month,  78% of them using smartphone users to send messages.

At the same time, businesses exchange more than 20 billion messages monthly with Messenger users. (And yet for Gen Z, that’s still not enough: 60% of that age group wish they could message more businesses. Greedy!)

So whether you need to hedge your bets on the future of social, or you’re in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to explain to you how to use Facebook Messenger ads to converse.

And convert.

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Facebook has a similar approach to most of the online advertising networks. They don’t give you a set quote for a price once you need to advertise on this platform. Instead, the cost of your Facebook ads will vary, depending on a list of factors. In this guide, let’s explore the cost of running Facebook Ads.

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With more than 2.4 billion users around the world, Facebook is one of the most used social network. People don’t just use it for socializing, it has a huge impact on people’s purchasing decisions. An average Facebook user clicks 11 ads in a month. More than 90 million small businesses use Facebook to connect and engage with their target audience. It is impossible for businesses, brands and marketers to ignore Facebook’s massive reach.

As the number of businesses using Facebook for marketing is going up, the competition has skyrocketed. Organic reach is extremely challenging. You can’t expect your posts and content to organically reach your target audience. Your competitors are already using Facebook ads and in case you don’t, you’ll be left far behind.

One of the most popular Facebook advertising types is Boost Post. It’s a simple yet effective way to increase the engagement of your post. The boosted post is showed to users on Facebook in their News Feed. You can choose the targeting options to show your post to the right people. There are several techniques and tips to increase the effectiveness and reach of your Boost Post on Facebook. Here are 7 Facebook boost post tips for your brand.

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“The only constant changes,” Greek philosopher Heraclitus has famously mentioned. We can’t show it, however,  we’re fairly positive he was talking about Facebook updates.

Generally its modifications delight (see: the introduction of Messenger). Typically they trigger mass outrage. However, one thing’s for sure: Facebook never rests on its laurels.

There’s always something new within the works, which is to say there are always new alternatives to your brand to get ahead of its competitors.

It’s why we’ll be maintaining this page updated regularly, spotlighting top Facebook updates each month in 2020. Make sure to check again usually (and maybe even bookmark this page?). Continue reading →


Here are more effective tips and practices for your Facebook Messenger marketing. Let’s check it out!

5. Earn a Very Responsive badge

The business that replies to messages in a timely manner is awarded a Very Responsive badge for their page. To earn a badge, businesses must have a response time of fewer than 15 minutes and a 90% response rate.

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