One of the biggest benefits of social media advertising is that you can test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering software that helps take advantage of your ads across Facebook and Instagram.

If you are using Facebook or Instagram ads or plan to use them in the future, the Facebook pixel is a must-use device. Read on to learn the way it works, and the key details you need to know about upcoming changes for iOS 14.

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Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since Facebook combined its messaging backend with Instagram — Messenger ads have never been more related.

More than one billion people use Messenger every month,  78% of them using smartphone users to send messages.

At the same time, businesses exchange more than 20 billion messages monthly with Messenger users. (And yet for Gen Z, that’s still not enough: 60% of that age group wish they could message more businesses. Greedy!)

So whether you need to hedge your bets on the future of social, or you’re in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to explain to you how to use Facebook Messenger ads to converse.

And convert.

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Facebook has a similar approach to most of the online advertising networks. They don’t give you a set quote for a price once you need to advertise on this platform. Instead, the cost of your Facebook ads will vary, depending on a list of factors. In this guide, let’s explore the cost of running Facebook Ads.

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