If you are a marketer working on Instagram, here is a hard truth for you: ” When it comes to Instagram hottest trends in 2022, the only constant is change”.
Of course, that is the reality of social media trends in general — digital platforms and how we use them are in a constant state of evolution and flux. However, you’re here to know what is now trending on Instagram including the hottest video trends, post trends, and Instagram Story trends this year 2022.
YES, because it’s different than last year, or even last month.
Even you have been successful on social media with a million-follower Instagram account, don’t be complacent! It’s necessary to know what’s happening on Instagram. Then you can catch the best chance to build a good social media strategy that is relevant to your brand success on Instagram.
Keep reading for the 12 trends on Instagram that you need to know as a marketer this year.