Wondering the way to bring your business’s in-store experience online? An effective offline-to-online marketing strategy will help you engage with a larger customer base — without having to sacrifice any of your brand values.

However, the transition from in-person to online can be a difficult one to navigate, especially for brick-and-mortar brands.

In the following post, we’re sharing the important thing to successful offline-to-online marketing — as well as five tried-and-tested methods you can use to build your take your community online.

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Video on social media platforms like Instagram is having the main role right now.

In a recent Instagram Live, Head of Instagram Adam Mosseri shared that video is “driving an immense amount of growth online for all major platforms” and stated that video will be the most important area to pay more attention to for Instagram over the coming months.

The takeaway: If you want to develop your business online, it’s the right time to create video content.

Still not convinced? Here are 7 reasons why:

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Instagram Reels is a new content format that lets you make and share short compelling videos that — unlike Instagram Stories — don’t disappear after 24 hours.

Despite originally being criticized as a “TikTok copycat,” Instagram Reels has got positive responses from influencers, brands, and users. Many creators embraced Reels while also building their fan base on TikTok. Brands like SephoraWalmart, and Beardbrand are already taking advantage of Reels.

So, all the answers to your questions like what are Instagram Reels in 2021? How does it work? How can you use it as a marketing strategy for your business? are here in this guide.

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The world of social media is an ever-changing landscape. You can’t just create a profile and expect to increase your following organically. That’s why many businesses are choosing influencers for help in building their audience on social media platforms like Instagram, Facebook, or Twitter.

In the last few years, it’s become more common for brands to companion with influencers, particularly on Instagram. Influencers may help you to achieve a wider audience than if you were only marketing your business on your own. For instance, your company may find an Instagram influencer who is already popular with an audience that’s related to yours, like a business that sells makeup would find another influencer promoting beauty products. This kind of partnership will broaden their brand.

This article will train you how to find the great Instagram influencers for your business needs: whether it be a one-time campaign or someone who can represent your brand on a regular basis.

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Something has become increasingly clear over the years. People have very different views about the experience that Instagram provides on this platform, and if it’s the right one for them. Instagram believes that users should shape this platform into the experience that they expect. Instagram has launched a new feature “Sensitive Content Control” to improve your experience on this platform.

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