The idea of an Instagram audit probably doesn’t seem very appealing to you, it didn’t to me, either, but you’ll be glad you did it once you see the results of your hard work.

An Instagram audit can help you reclaim a great deal of time and energy that’s otherwise wasted on social media, leading to more productivity and even better content creation. Follow these steps to make sure you conduct your Instagram audit properly and reap the full benefits! 

Here are 10 steps to perform an Instagram audit. Let’s go!

Continue reading →




The Instagram app’s fastest-growing feature is now Instagram Reels. In actuality, the typical Instagram user watches Reels for 30 minutes every day. A fresh video to capture and edit every day can be challenging, even if Reels are a great way to share a fast video update with your audience.

We have good news if you’re seeking for a solution to plan your Reels so you can keep posting new content without feeling dependent on your phone. Although there are certain restrictions on how you can schedule Reels due to Instagram’s API, we’ve come up with a few inventive workarounds that can still be useful.

The best ways to plan Instagram Reels using Hootsuite will be covered in this blog, along with some pointers for making the most of your Reels content strategy.

Continue reading →


In a world of sharing constant information, the line between social media PR and marketing is often blurred. It’s no doubt that they are two different types of consumer engagement. However, there is also a fine line between an engaging social media marketing campaign and a successful PR campaign. In another word, these activities collaboratively complement each other, but cannot be considered the same thing.

In this guide, we will go through what social media PR is, and how it’s different from social media marketing. Then you will know how it can help your Instagram marketing. Let’s dive in!

Continue reading →



With Instagram Shop, brands can curate a list of shoppable products that are straight accessible via their Instagram profile. This makes it simpler to sell on the app and be discovered by potential customers too. Do you want to set up an Instagram Shop and start driving sales? Here’s everything you should know.

Continue reading →


Instagram has always been a great platform for sharing photos and videos. In recent years, Instagram has made several updates to its video capabilities. If you want to get the most out of Instagram in 2022, you need to know about all the different ways you can share videos on the platform. This post will cover everything you need to know about Instagram videos in 2022. We’ll discuss the different types of Instagram videos, video sizes, and video lengths. We’ll also provide tips on making your videos stand out from the crowd.

In this first part of the complete guide, let’s go through all the types of Instagram videos that you should know in 2022.

Continue reading →