Why And How to Schedule Instagram Reels (2/2)

why you should schedule your Instagram reels

Continue reading to figure out why you should schedule your Instagram Reels.

The Advantages of Scheduling Instagram Reels

Here are a few reasons why you should schedule Reels in Hootsuite now that you know how.

Save time

Planning and scheduling your Reels in advance can save you time in the long run. You can batch film and edit your videos if you have a content calendar and schedule. So, you’re not scrambling to put something together at the last minute.

This also enables you to be more strategic with your content and ensure that it aligns with your overall marketing goals. Well-planned content can boost engagement rates on your Reels and other Instagram content, leading to more followers and customers in the long run.

Maintain a consistent look and feel

Because cohesive content performs better on social media, it’s critical to consider the overall look and feel of your Reels when creating them. This includes considering the colors, filters, and branding you use in your videos.

While consistency with the aesthetic of your Reels is important, you don’t want your content to look too uniform. Changing up the types of videos you post will keep your Reels fresh and interesting. Planning your Reels ahead of time will also help you achieve this balance.

Publish Instagram Reels from your desktop or laptop

While you must shoot Instagram Reels on your phone, you can schedule them ahead of time and upload them from your desktop or laptop. This can save you a lot of time, especially if you have a lot of videos to schedule.

Furthermore, uploading Reels from your desktop allows you to have more control over the quality of your videos. You have the option of uploading a video in higher resolution, which will make your Reels look even more polished and professional.

Encourage engagement

There is a significant increase in engagement in the days following the posting of a Reel. This is most likely due to the fact that when people see Reels in their feed, they are more likely to watch them. And if they are entertained, they are more likely to engage. Furthermore, Reels are frequently promoted in the Explore tab, which can lead to more views and engagement.

While our experiment did not show any significant changes in our follow or unfollow rate, we did see an increase in the average number of likes and comments per post.

So, how does this affect you? Schedule your Reels for when you know your audience is most active on Instagram if you want to increase your chances of being seen and getting engagement. This ensures that your Reels are seen by people who are interested in engaging with your content. Here are the best times to post on Instagram.

graph showing optimal times to post on instagram based on audience activity

Utilize video

88 percent of people have purchased a product after watching a brand’s video. Not to mention, people are twice as likely as any other type of content to share video content with their networks. As a result, video content is critical for increasing brand awareness and sales on Instagram.

Reels are an excellent way to creatively and engagingly showcase your brand’s personality and products. Reels not only allow you to show off your products in action. However, they also allow you to be creative with your marketing. You can create behind-the-scenes content, how-to videos, or even just funny clips that showcase the personality of your brand.

Scheduling your Reels ahead of time can help you streamline your video marketing strategy and ensure that your content Reels reach your target audience at the right time.

Enhance team collaboration

Scheduling Reels are also useful if you work with a team and need to coordinate who posts what and when. This can help you avoid having too many Reels go live at the same time and confusing your followers.

Scheduling also relieves the pressure of having to post in real-time, which can be beneficial if you’re juggling posting Reels with other tasks.

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