Instagram has more than one billion people monthly users, and roughly 90% of them follow at least one business. This means that, in 2021, using Instagram for business is the thing that you don’t need to think about too much.
In just over 10 years Instagram has grown more than just a photo-sharing app into a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles, and encourage people to book reservations from their accounts. Updates of new business tools, features, and tips in the app have become pretty much routine.
It can be too much to keep track of though, especially if running an Instagram business account is only one small part of your job. So here is all the thing you need to know.
Read on to explore how to use Instagram for business, from setting up an account to measuring your performance.