Have you ever wanted to become the star of your own shopping channel? This is such good news for you: the new Instagram Live Shopping feature is here to make you a shoppable star, baby!

Live shopping has already made it huge in China over the past few years on platforms like TaoBao — like, $170-billion-market huge. Now, Instagram has launched its own Live Shopping tool, giving Instagram users their own opportunity to take a piece of that delicious e-commerce pie.

With Live Shopping you can:

  • Educate your audience: Share recommendations and reviews, do product demos, and answer questions to help shoppers build confidence that this is the best product for them.
  • Showcase new products: Live is the perfect way to share the latest products from your brand, with updates that drive real-time demand.
  • Collaborate with other creators: Team up with other brands and creators for live streams that drive sales and show off product collaborations.

Continue to read this guide to get started with Live Shopping on Instagram, and tips for maximizing your stream’s success.

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Instagram carousel posts are one of the most new engaging formats on social media these days.

According to a Hootsuite’s research, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.

The temptation to swipe left, it seems, is hard to resist—especially when there’s a persuasive cover slide. Give your followers an opportunity to swoonscrolling with such the thumb-stopping carousel posts.

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Your brand’s creative Instagram Story is the perfect place to engage followers, promote new products, and gain your brand’s awareness.

After all, more than 500 million users watch the creative Instagram Stories every day. So in case you’re not using the feature as part of your social media strategy, you’re probably leaving a lot of money on the table.

However, what exactly should you post on your Instagram Story? Fortunately, we’re here to answer that question.

Below we’ve included the 20 creative ideas to post on your Instagram Story. This allows you to create an endless well of content to draw from and will help you get the most bang for your buck from the platform.

Let’s dive in.

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If you sell products online, you should try to use Instagram shopping.

Rather than directing customers from Instagram or other social media platforms to your website, Instagram shopping allows them to choose products and buy these easily from the app.

With more than 1 billion monthly Instagram users, your customers are already on this platform. Make it easy for them to explore your shop and purchase with Instagram shoppable posts!

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Ultimately, successful marketing tells the world that you are the best at what you do. You use marketing to show potential customers why you are the best choice for them. Successful branding, on the other hand, works the different way. If you create a successful brand, your customers will tell you (and anybody else who will listen) why you are perfect for solving their problems. Here in this post, we will go through some incredible Instagram hashtag track tips. 

Positive brand mentions, therefore, can provide excellent proof you can use for your marketing campaigns. They also make your marketing task easier. Why invest so heavily in promoting yourself, when your customers happily market for you? Conversely, some brand mentions can be highly critical, indeed brutal, about a business. If left unchallenged or unresolved, they may even kill a company. You can’t create successful marketing for a business unless you first deal with its problem of negative brand mentions.

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