Instagram video is available in five different types: Reels, Live, IGTV, Stories, and in-feed video posts.

The explosion of video throughout the platform is a lot to juggle. However, it’s also created new methods for marketers to tell stories and reach their audience.

Which Instagram video type is right for your brand? There could also be a place in your social media strategy for all of them. Or maybe you’ll decide just to give attention to a couple. Read our guide to learn about the features, specifications, and best practices for every kind.

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This year, as staying at home orders, were extended, and retail outlets, for the most part, remained shuttered, many of us have turned to online shopping to procure everything from the most basic necessities to luxury items. This increase in traffic has resulted in a boom in the eCommerce industry. And as the global pandemic continues, eCommerce has become a saving grace for retailers. And it’s a rare outlet for those confined to their living spaces. According to Digital Commerce 360, this trend has seen eCommerce sales rise by 30% from 2019 to 2020. This pattern looks to continue well into the future.

But what does that future look like? As revolutionary as eCommerce and its mobile offshoot, mCommerce (mobile commerce), have been, they don’t come close to replicating the retail shopping experience. The interaction just isn’t there, the connectivity, the feeling of exploring. This is something Livestream shopping looks to rectify.

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No wonder that Instagram is one of the largest and most successful social media networks in the world. Brands and businesses alike are leveraging Instagram influencer marketing to create campaigns that can help them earn money, increase their brand awareness, reach more and more people in their target audience base, and more. The website has now been a source of revenue for other people. It’s no wonder Instagram is commonly considered as the “home of almost social media influencers.” Sounds funny at first until you really start looking at the success Instagram influencers have. Especially some of the lady influencers.

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