How many times have you had to direct your Instagram followers to the link in your bio so they can access the newest content or resource that you just want to share? First, you want them to read your Instagram Story, put within the extra effort of heading to your profile, and then actually click on your link. That’s where the Instagram swipe-up comes in. Engaging your followers is way easier when you can use the Instagram swipe-up feature to add a link right to your Instagram Story.

Continue reading →

If you’re already using Instagram for business, you probably know about the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself gives marketers a ton of useful functionality. But sometimes you need a little bit more help to take things to a higher level. That’s where Instagram apps come in to help you. Here, we’ve listed below the best Instagram apps for:

  • Photo editing. These are many apps that allow you to edit, resize and add filters to your photos.
  • Layout and design. These apps help your brand include interesting elements like collages and graphics.
  • Video tools. These apps elevate the way your brand captures, designs, and edits videos.
  • Audience engagement, analytics, and data. Use Instagram apps to track how your brand is engaging with your audience and monitor your content performance.

There are tons of interesting apps for Instagram Stories too. But we tackle those in another blog post dedicated to the best apps for Instagram Stories.

Let’s get started!

Continue reading →

If you’ve come here finding instructions on the way to create a link tree for Instagram, you probably already know that Instagram has pretty restrictive policies when it comes to sharing links.

The platform doesn’t allow including links to feed posts, and “Swipe up” links in Stories are only available to bigger accounts. The Instagram bio is the only place where all Instagram users can use to add a link. One link, to be precise.

Link trees can help you take advantage of this precious real estate. By making a link tree for Instagram, you turn your one link in bio into a hub for, well, many links. And with more links, you’ll be able to direct traffic exactly where you want it — be it your store, a signup form, a brand new piece of content, or an essential business update.

Keep reading for step-by-step instructions on the way to create a link tree for Instagram and some inspiring examples of effective link trees.

Continue reading →