Many have said, “Let’s make this go viral,” but mostly, they were higher-ups who didn’t understand social media well. You can’t plan for something to go viral, that’s the essence of viral marketing. However, you can enhance your odds of making your Instagram content go viral.
What makes Instagram content go viral?
There isn’t one sure way to make your Instagram content go viral, but let’s focus on video formats. Videos are getting the most attention lately because Instagram and other platforms prioritize them. Plus, users prefer them as they’re quick to watch.
Instagram Reels is a top contender for viral status. Studies show they get 22% more engagement than regular videos and appear on the Explore page, reaching new audiences.
However, achieving viral status depends on many factors:
- Your industry
- The content you post (not just the format)
- Your audience’s preferences
- Your follower count
For instance, accounts with 0 – 5,000 followers have the highest engagement rates for Reels. The current record for Instagram likes is held by Lionel Messi’s carousel post, which got 10 million likes in just 39 minutes.
Even if you don’t reach those heights, there are best practices to help your content go viral on Instagram, even on a smaller scale.
Tips to Make Your Instagram Content Go Viral
Understand Your Audience
Knowing who your audience is crucial. If your content doesn’t interest them, it won’t go viral. So, dig into your audience data. Use Instagram analytics to learn what they like and tailor your content accordingly.
Define Your Brand Personality
Standing out is key. Develop a unique brand voice and personality that resonates with your audience. Take cues from brands like Innocent Drinks, who infuse humor and relatability into their content, making them stand out in a crowded market.
Discover the Trends
In today’s social media landscape, trends rule supreme. Whether it’s popular hashtags, trending sounds, or filters on Instagram Reels, staying updated is crucial. Instagram often promotes these trends, so embracing them can increase your chances of going viral.
Stay informed about what’s trending on Instagram, especially in Reels. But don’t just copy trends blindly; add your unique twist to them. Understand your brand voice and audience expectations to make the trend your own.
Analyze Your Competitors
Observing your competition can provide valuable insights. Analyze their content to understand what resonates with your shared audience. Identify content gaps and opportunities where you can shine uniquely. Build on successful content types in your brand’s style.