How to roll out new products on Instagram? Congratulations! Your company is launching a new product after much hard work! What happens next?
It’s time to let your followers know about your new product and share the exciting news! Product launches are a way for businesses to announce an upcoming launch and build anticipation in the lead-up to a launch using native Instagram features, which are currently available for checkout-enabled Instagram businesses in the United States.
Product launches, also known as drops, are a method of selling that leverages fandom, cultural relevance, exclusivity, and a strong call to action. The product launches feature enables businesses to reach these new Instagram shoppers who are eager to discover the latest products. In general, you can generate buzz and awareness for your new products by doing the following:
