Instagram has unveiled its latest feature, one-way broadcast channels, which is sure to be a hit among creators and brands. The announcement was made by Meta head, Mark Zuckerberg himself, on his Instagram Story. This new feature will allow creators to share text, images, and other content with their followers using a “broadcast chat feature.”
Unlike traditional direct messages, broadcast messages will appear in the inboxes of followers but will not function in the same way. This “one-to-many” messaging system means that while channel followers can read and react to the messages, they will not be able to reply. This feature is ideal for sharing updates or important announcements with followers without the need for one-on-one conversations.
Check out our comprehensive guide to Broadcast Channels, including tips on how to join one!