Video on social media platforms like Instagram is having the main role right now.

In a recent Instagram Live, Head of Instagram Adam Mosseri shared that video is “driving an immense amount of growth online for all major platforms” and stated that video will be the most important area to pay more attention to for Instagram over the coming months.

The takeaway: If you want to develop your business online, it’s the right time to create video content.

Still not convinced? Here are 7 reasons why:

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After a year that challenged all the normal and possible things, a brand new marketing campaign from Instagram denounces “going back to normal” because normal was never good enough. It’s a long process of progress, optimism, and reinvention as we look back on this previous year, inspiring people with the message that “Who We Become is Yours to Make”. Here are some Instagram creators who challenge the status quo this year. Let’s reward them!

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Something has become increasingly clear over the years. People have very different views about the experience that Instagram provides on this platform, and if it’s the right one for them. Instagram believes that users should shape this platform into the experience that they expect. Instagram has launched a new feature “Sensitive Content Control” to improve your experience on this platform.

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Instagram hashtags can make or break your Instagram marketing technique. Use these hashtags in a correct way and it helps your posts to be seen by more people who are interested in your products or brand. However, if you use them incorrectly, you may really do damage by annoying your followers or getting penalized by Instagram’s algorithm. To use hashtags for Instagram successfully, you should understand how they work via this 2021 Instagram hashtags guide.

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Do you want to know how to earn money on Instagram? There are more methods than one.

Creators go where the money flows. Money is flowing in abundance from competitors’ creator funds, so Instagram is taking its role to add new income streams to the platform.

With an increasing number of creators ranging from sponsored content to viewers monetization, Instagram’s diversified approach may just make sense and money.

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