What Marketers Should Know About YouTube Shorts (1/2)

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YouTube Shorts – a YouTube app feature for marketers that rivals TikTok and Instagram Reels. It started its first round of testing in India last September. The beta version permits customers to see and create 15-second videos with musical overlays.

Even in its most basic beta form, the Shorts feature has already seen solid efficiency in India. In late February, Google and Alphabet CEO Sundar Pichai introduced that videos on the India-based Shorts participant receive 3.5 billion cumulative daily views. Continue reading →

5 Easy Steps to Create a YouTube Channel

steps to create YouTube channel

Fun fact: YouTube is the second-most visited website in the world behind Google – its parent company.

Fun suggestion: Your brand should appear there.

The chance to engage with your audience on YouTube is huge. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use the social video website, in comparison with the 69% who use Facebook.

More than half of those users go to YouTube every single day. Wouldn’t it be good if they took a look at your content while they were there?

Fortunately, it’s not difficult to get some steps to create a YouTube channel. Creating a successful YouTube channel is a bit more work… however don’t worry, we’ve got you covered there, too.

Continue reading →