Attention all marketers: TikTok’s Ad Library, located in the TikTok Creative Center, is a game-changer for advertising on the platform. It offers valuable insights such as popular songs, hashtags, keywords, and successful ad examples to help you elevate your content. Shh…keep it down, it’s a library!
What exactly is TikTok Creative Center (also known as TikTok’s ad library)?
The TikTok Creative Center aids businesses and creators seeking TikTok advertising solutions. It encompasses two crucial features: the Ad Library and Top Ads Dashboard. TikTok Business Account holders can leverage the platform to access analytics on successful ads, songs, hashtags, and products. Additionally, they can benefit from keyword insights, marketing tools, creative strategies, and an audio library.
How to Use the TikTok Ad Library to Improve Your Ads?
1. Get creative ideas from top advertisements
The TikTok Creative Center shows successful ads in real time.
You can filter them by country, industry, and objective. Examples of objectives include video views, product sales, and app installs. You can also filter by likes, video length, and date posted.
For example, this is a search for the most widely distributed “Cooking & Recipes” ads in Canada over the last 7 days.
In addition, here is a search of the ads with the most conversions in Japan in the “Pets” category that were posted in the last 30 days.
With a multitude of filtering options available, there are countless sources of inspiration to be found on the TikTok Creative Center. Simply scrolling through the top ads can help you identify which ones stand out to you. You may discover a trending song, camera angle, transition technique, or goofy filter that you can incorporate into your own ads.
2. Monitor your competitors
You can easily check the most successful ads within your industry using TikTok Ad Library filters. This lets you examine professional techniques and apply them to improve your own ads.
Consider, for instance, that you’re the proprietor of a beauty brand with the primary goal of promoting your newly launched product to TikTok users in the United States. To achieve this objective, all you need to do is apply the relevant filters within the TikTok Ad Library…
By utilizing the TikTok Ad Library, you can gain valuable insight into the types of ads that achieve success within your particular industry. These ads are the handiwork of your competitors (whom you should regard respectfully), and their tactics have clearly proven effective. Examine these ads closely to uncover strategies that you can implement in your own advertising campaigns.
A helpful tip to keep in mind is to draw inspiration from your competitors but avoid directly copying them. Inject your brand’s unique personality and style into your ads. otherwise, you may run the risk of receiving backlash (# canceled) or experiencing a personal ethical dilemma.
3. Compare your statistics to those of other ads
Although it may seem counterintuitive, there are times when it can be beneficial to compare your performance to that of others. Rather than solely relying on self-help podcasts, take a moment to assess the efficacy of your own ads using TikTok analytics. Afterward, compare your results to those of the top-performing ads in your industry and region.
To view your TikTok analytics, simply hover over any of your ads from the main Ad Library page. Then you can click on “See analytics” to access more comprehensive details.
It’s important to avoid fixating on certain metrics, such as the number of likes when making comparisons between your brand and others. Keep in mind that ads created by larger brands or popular creators will invariably receive more likes than those produced by smaller brands or micro-influencers.
Instead of focusing solely on likes and comments, prioritize engagement and interaction metrics. Consider what percentage of individuals who viewed your video went on to engage with it or purchase your product. Ultimately, these engagement metrics provide a more accurate reflection of the effectiveness of your advertising campaign.
The Subway ad got 15k likes and a high click-through rate (in the top 30% of the industry average). The click-through rate is the percentage of viewers who clicked on the ad.
4. Add the most inspiring advertisements to a Collection
TikToks are notoriously difficult to find after scrolling past them. So, while you’re browsing the TikTok Ad Library for life-changing inspiration for your social media marketing, save the best ads for your Collections.
Tap the star icon in the top right corner of the video to save an ad from the TikTok Ad Library to your Collections. You can then save the video to an existing collection or create a new one.
Go to the profile icon in the top right corner of the Creative Center. Then, select My Collections to find your saved TikTok Ads.