Have you ever scrolled through TikTok or watched your favorite creators, only to notice little icons floating across the screen? These are known as TikTok Live Gifts. They’re more than just visual elements; they’re a key feature on TikTok LIVE that allows viewers to react to videos and show appreciation for creators’ efforts. For emerging TikTokers, this feature offers a lucrative opportunity to monetize their content, contributing to the growing trend of creators earning substantial incomes from their TikTok presence.
While TikTok Gifts have been around for a while, with the platform’s user base continually expanding, some users may still be unclear about their purpose. Additionally, the rise of the NPC trend, where users react to gifts in a robot-like fashion, has sparked curiosity about the nature of these digital gifts and why some come with hefty price tags.
Curious about those cute little icons that pop up on TikTok? Let’s uncover the magic of TikTok Gifts! Keep reading to learn all about them.
What Exactly are TikTok LIVE Gifts?
TikTok LIVE gifts serve as rewards that fans can bestow upon their beloved creators during TikTok LIVE sessions. However, before viewers can send these gifts, streamers must activate the LIVE Gifting feature. Additionally, users can accumulate Diamonds through these gifts, which can later be exchanged for monetary value within the TikTok platform.
The process of sending LIVE Gifts adheres to TikTok’s Virtual Items Policy, which governs the actions of gift senders. Notably, if you reside in the European Economic Area, Switzerland, or the UK, TikTok has replaced its Virtual Items Policy with two distinct regulations: the Coins Policy and the Rewards Policy, effective as of June 2022.
The Coins Policy primarily targets TikTok users within these specified regions who purchase virtual Coins to unlock various items or services on the platform, such as sending LIVE Gifts to their favorite streamers. It outlines the procedures for purchasing and utilizing Coins, as well as guidelines regarding withdrawal rights, refunds, and guarantees.
On the other hand, the Rewards Policy is particularly relevant to influencers and content creators residing in the aforementioned European countries. It delineates the prerequisites for individuals to earn rewards on the platform, especially through participation in incentive programs designed to encourage user engagement and the creation of high-quality content, including TikTok LIVE streams. Key aspects covered in this policy include eligibility criteria for participation, termination and suspension clauses, reward collection methods, Diamond utilization, the Diamond Payment Process, as well as any program amendments.
For users outside the specified European regions, the older Virtual Items Policy remains applicable (with the exception of India, which has its own version). While this policy mirrors much of the content found in the new European Coins and Rewards policies, it continues to regulate virtual item transactions globally.
How Function TikTok Gifts?
To send a gift on TikTok, you need to acquire TikTok coins. Once you’ve loaded your desired amount of money onto your TikTok coins, you can then send a designated number of gifts to creators. With each gift sent, the corresponding amount is deducted from your total balance.
Now, how do you add coins to your TikTok account? There are two methods for recharging coins: directly from your TikTok account or through a TikTok video.
Through your TikTok Account
- Click on your profile
- Find your Settings and Privacy
- Then click on Balance
- Click on recharge and select your preferred package
- Follow the subsequent instructions and make the purchase through the app store
From a TikTok Video
- Discover the video you desire and tap on the comments
- Select the Gifts button in the comments bar (if unavailable, the creator cannot receive gifts)
- Click on recharge and pick your preferred package
- Follow the subsequent instructions to purchase through the app store
Which Way to Launch LIVE Gifts on TikTok?
You need to be at least eighteen years old (in most regions) to activate LIVE Gifts, and TikTok imposes additional restrictions on those eligible to receive diamonds through this feature.
To set up LIVE Gifts:
1. Tap on your Profile at the bottom right of your TikTok screen.
2. Tap the three-line (hamburger) icon at the top right to access Settings.
3. Select Creator Tools, then tap LIVE Gifts, and follow the on-screen instructions.
You also have to approve receiving Gifts on your other videos. Follow the same steps as above, but in step 3, tap Video Gifts, then tap Turn on Video Gifts to initiate the process.
How Gifts Can Be Sent to You During a LIVE?
Any adult viewer (typically over 18 in most regions and compliant with TikTok’s Virtual Items/Coin policy if applicable) has the ability to send you a Gift while viewing your livestream, similar to how they can gift you for your uploaded videos. By sending a gift, the viewer expresses their acknowledgment and appreciation for your creativity and efforts.
Here’s the process they follow to send you a LIVE gift:
1. During a LIVE video, they tap the Gift icon located at the bottom.
2. They choose the specific Gift they wish to give.
3. If they need to recharge their Coins, they tap Recharge and follow the provided instructions.
4. Below the selected Gift, they tap Send.
Viewers can only send LIVE Gifts if they observe the Gift icon in the comments section of a video.
What Other Kinds of Gifts Can TikTok Viewers Give?
Keep in mind that viewers can also send Gifts to TikTok channels that have uploaded regular (non-LIVE) videos. The process for a viewer to send a Gift on a traditional pre-recorded TikTok video is as follows:
1. While watching the video, tap the Comments icon.
2. Next to Add comment…, tap the Gift icon.
3. Choose the desired Gift from Classic or Premium options.
4. If you need to recharge your Coins, tap Recharge and follow the provided instructions.
5. Write a comment and tap Send.
It’s important to note that not all TikTok videos are eligible for Gifts. Specifically, the following types of videos are ineligible for TikTok Gifts (including LIVE Gifts):
- Duet and Stitch videos
- Advertisements, sponsored content, or promoted posts
- Videos that violate TikTok’s Community Guidelines
Last thoughts
Now that you’re familiar with TikTok gifts, you’ve unlocked unique and enjoyable avenues to express support for your favorite creators. Moreover, if you’re a content creator on TikTok, this feature presents an exciting opportunity for you to engage with your audience and benefit from their support. Embrace the creativity and connectivity that TikTok gifts bring to the platform, and let your appreciation for content thrive in this dynamic community!