12 Proven Ideas to Boost Facebook Engagement (1/2)

Do you feel exhausted from witnessing numerous gleeful brands enthusiastically discussing their latest triumphant campaigns while you stand on the sidelines, waiting for your turn to receive engagement? Fortunately, you don’t have to rely on the Facebook algorithm to bring attention to your content. You possess all the essential elements to attract more eyeballs. To become the hero of your marketing strategy, test these excellent ideas for 12 engagement posts on Facebook while wearing your comfiest sweatpants.

What exactly is a Facebook engagement post?

By motivating your followers to take action, a Facebook engagement post amplifies your Facebook Page’s engagement rate. Such actions may comprise likes, reactions, comments, shares, video views, and link clicks.

12 ideas for engagement posts in 2023

Facebook continues to be the most widely used social media platform worldwide, despite the prevalence of statistics highlighting its decreased organic reach. With nearly 3 billion monthly active users, equivalent to 36.7% of the global population, engagement posts on Facebook present an opportunity to reach a significant portion of its user base.

1. Hold a contest

Freebies are a crowd-pleaser for everyone, including you and me. Although social media contests are generally great ideas for boosting engagement on Facebook, giveaways are particularly effective because they require minimal effort to enter. Typically, all you need to do is like and comment on a post, which is a breeze.

The key to a successful giveaway is to select a prize that resonates with your Facebook audience. While it doesn’t have to be a high-value item, it should be something your target customer desires.

For example, the mall is aware that its customers enjoy shopping, so gift cards make an excellent prize option. This not only generates a large number of entries but also encourages people to visit the mall.

Facebook Engagement ideas - Giveaway

What you can get:

  • Engage your current audience while reaching out to new people.
  • Increase the number of people who like your Facebook page.

2. Ask questions

Someone who only talks about themselves all the time isn’t well-liked. Engaging your audience with questions or “fill in the blank” activities provides valuable insights into their desires.

An important rule? Respond to every comment or answer on your post. This not only makes your followers feel acknowledged but also effectively doubles the comment engagement rate on your Facebook post. Great.

No need to overanalyze it. Occasionally, a couple of paragraphs may be necessary, while other times a concise standalone question suffices.

Facebook Engagement ideas - Domino pizza

Facebook Engagement ideas – Domino pizza

What you can get:

  • Find out more about your target audience.
  • Based on what you learn, improve your marketing and social media content strategies (aside from Facebook).
  • Earn more reach as a result of increased comment engagement.

3. Vary the lengths of captions

Does the length of captions impact Facebook engagement? Uncertain?

Our experiment on ideal post length revealed that longer captions generate higher engagement. However, other studies indicate that captions with fewer than 19 words perform better. Personally, I believe there isn’t a definitive answer. The impact of caption length on engagement depends on your audience rather than the algorithm.

Are your followers short on time? Opt for concise captions that deliver quick wins.

However, if your audience follows you for detailed insights, in-depth captions might be suitable.

What if you are unsure? Experiment with various caption lengths and see which performs best over a period of weeks to months.

What you can get:

  • Increase your engagement rate significantly.
  • Improve your audience’s experience by providing them with the content formats they prefer.

4. Experiment with Facebook Live video

If Reels already feel overwhelming, tackling Live video can seem like a daunting task, but it doesn’t have to be intimidating. While Facebook Live is great for hosting interviews, webinars, or special events, you can also use it in a more casual manner.

Even capturing a few minutes of spontaneous content can make for a perfect Facebook Live video. You may not have a compelling reason to share adorable kittens as an animal shelter does, but consider discussing your latest product and offering to address any questions that arise during the Live session.

Remember, social media revolves around connections. Live video serves as a powerful tool for establishing genuine connections.

Feeling unsure about how to get started? We’ve got you covered with a comprehensive guide on going Live on Facebook.

What you can get:

  • Develop relationships with your clients.
  • Answer questions and demonstrate different ways to use your products to increase sales.

5. Frequently reply to comments

Yes, your post content holds significance, but don’t overlook the value of comments—they too contribute to your engagement rate. Everything counts as content.

A substantial 48% of consumers admit to reading comments on brand social media channels to gain further insights about the company. Additionally, 45% emphasize the importance of brands responding to their comments.

Responding to comments not only serves your audience but also amplifies your engagement rate. Interestingly, your own replies are included in Facebook’s engagement calculations. Therefore, it’s a surefire method to boost your overall engagement.

Remember, your reply doesn’t have to be lengthy. Demonstrate appreciation by liking the comment and adding a swift response.

What you can get:

  • Instantly increase the engagement rate of your Facebook posts.
  • Create connections with your audience.
  • Determine trends in order to improve your FAQ or product descriptions.

6. Display behind-the-scenes footage

Behind-the-scenes content is an excellent fit for Facebook Reels or a Live video. Display your office, cafe, or staff—whatever aligns with your context.

However, ensure that the content remains audience-centric by making it valuable and practical for them.

What you can get:

  • Keep your audience interested for a longer period of time. We’re all curious about how other people do things. Let’s face it, it’s true.
  • Give your Page some personality.
  • Position yourself as a socially conscious brand.
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