16 Free Facebook Advert Templates to Create the Perfect Ad in Minutes (1/2)

Facebook Advert Templates

With so many many different Facebook ad types to select from, it could be hard to plan and execute an efficient advert strategy. There are tons of details to keep track of, from picture size to text copy length to headline character count.

That’s why we have made this helpful set of Facebook advert templates, full with advert specs and greatest practices for every kind of Facebook advert.

Facebook image advert templates

Facebook desktop feed recommended advert specs

Facebook image ad desktop specs

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Aspect ratio: 1.91:1 to 1:1 allowed; 4:5 recommended
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Facebook mobile feed recommended advert specs

Facebook image ad mobile specs

  • File type: .jpg or .png
  • Aspect ratio: max-height 4:5
  • Text: Character count is not yet known, however, the text will end with a “see more” immediate after three traces (instead of seven)
  • Headline: 25 characters
  • Link description: 30 characters

Facebook right column recommended advert specs

Facebook image ad specs right column

  • File type: .jpg or .png
  • Resolution: At least 1200 x 1200
  • Aspect ratio: 16:9 to 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

What picture adverts are greatest for

Picture adverts could be very effective to bring guests to your site. In Fb’s own research, a series of picture adverts outperformed other formats for driving traffic. Picture adverts are also a good way for new Fb advertisers to get began because making one could be as simple as boosting a post with a photo from your Fb Page.

Quick tips:

  • Select photos with people in them—think people utilizing your product, rather than just the product itself.
  • Maintain visual consistency across adverts in a campaign so they are simple to recognize at a glance.
  • Do not try to cram too many visual elements into one picture. When you have multiple visuals to show, attempt a carousel or slideshow advert instead.
  • Keep your headline clear and conversational, particularly for adverts in the main feed. Do not attempt to sell too hard when people are scrolling via posts to find out what their friends are up to.
  • Try incorporating creative tension between your picture and our text. In case your text is easy and straightforward, try a playful picture. And vice-versa.
  • You do not need to take your own pictures (except for product shots, of course).
  • Use Facebook’s free image text check tool to ensure your picture does not include too much text.
  • Animated GIFs are considered videos, not photos, so if you wish to use one, select a video advert instead.

Facebook video advert templates

Facebook desktop feed recommended advert specs

Facebook video ad desktop specs

  • Duration: 1 second to 240 minutes
  • Aspect ratio: 9:16 to 16:9 allowed; 4:5 recommended
  • Max file size: 4GB
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Facebook mobile feed recommended advert specs

Facebook Advert Templates

  • Aspect ratio: max-height 4:5
  • Text: Character count not yet known, however, the text will finish with a “see more” prompt after 3 lines (instead of seven)
  • Headline: 25 characters
  • Link description: 30 characters

Facebook in-stream video recommended advert specs

These adverts are delivered mid-roll to people watching videos on Fb. Consider them as mini-commercial breaks.

Facebook in-stream video ad specs

  • Duration: 5 to 15 seconds
  • Aspect ratio: 1.91:1 to 2:3 allowed; 16:9 recommended
  • Max file size: 4GB

What video adverts are greatest for

Video adverts are great for campaigns with a strong emotional component, whether it is making somebody laugh or tugging at their heartstrings. Facebook research found that people associate watching mobile video on Fb with “feeling happy.”

Quick tips

  • Add a high-resolution video for the best outcomes.
  • Add your video without letterboxing (black bars to change the shape of the video).
  • Add captions to optimize for viewing without sound.
  • Be sure your video thumbnail doesn’t include too much text. Thumbnails with 20% or more text might see reduced distribution.
  • Do not go long just because you coul—shorter videos have higher completion rates. And 47% of a video’s value occurs in the first three seconds.
  • Use the link description field to overcome objections and support your call to action. Rather than just summarizing the content your link points to, tell viewers exactly why they need to feel comfortable following through on your CTA.
  • GIFs work similar to short videos and will play in a loop. But they might not work on all older devices or on slower networks. When you are targeting these audiences, attempt a slideshow advert instead.

Facebook Stories advert templates

Facebook Stories video recommended advert specs

Facebook Stories ad template specs

  • Duration: up to 15 seconds
  • Aspect ratio: 9:16
  • Max file size: 4GB

Facebook Stories picture recommended advert specs

Facebook Stories ad template specs

  • Duration: 5 seconds
  • Aspect ratio: 9:16

What Stories adverts are greatest for

Stories adverts work well to drive action both online and in brick-and-mortar stores. After viewing Stories adverts, half of people visited a site where they might purchase the featured services or products, and almost a 3rd went to a store to take a look in person. They are also a good way to connect a personal connection with your audience—1 in 3 Stories leads to a direct message.

Quick tips

  • About 250 pixels at the top and bottom of your Stories advert will be covered by elements like your profile icon and the call-to-action button, so don’t use this space for logos or text.
  • Get creative about the content you utilize in your Stories adverts. Almost half of individuals stated they wished model Stories to share tips and recommendation.
  • Facebook’s research found that the best Stories adverts use branding elements (like a logo) right at first.
  • Emphasize your call to action with additional text or graphics elements (like an arrow). Facebook found that campaigns that emphasize the CTA have an 89% higher chance of driving conversions.
  • Mix static and video content to drive more conversions.

Facebook Carousel advert template

Facebook feed recommended advert specs

Facebook carousel ad template specs

  • File type: .jpg, .png, GIF, MP4 or MOV
  • Number of photos or videos: 2–10
  • Max video file size: 4GB
  • Max picture file size: 30MB
  • Max video length: 240 minutes
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 20 characters

Facebook right column recommended advert specs

Facebook Advert Templates

  • File type: .jpg or .png
  • Number of photos: 2–10
  • Max picture file size: 30MB
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080
  • Headline: 40 characters

What Carousel adverts are greatest for

Carousel adverts work greatest to showcase multiple products, or to focus on different features and advantages of one product.

Quick tips

  • You could use a different link, link description, and headline for every card.
  • You should use a novel picture for every card, or break a bigger picture up throughout a number of playing cards.
  • Even when you use separate photos, attempt to keep a cohesive feel among them.

Facebook Messenger Inbox advert template

Recommended advert specs

Facebook Advert Templates

  • File type: .jpg or .png
  • Resolution: Minimum 254 x 254
  • Aspect ratio: 1:1
  • Text: 125 characters

What Messenger adverts are greatest for

Facebook Messenger ads are good at catching attention because there’s far less competition for eyeballs on the Chats screen, where they appear.

Quick tips

  • Use an easy call-to-action that asks viewers to do one, a clear particular thing.
  • Be sure your picture is clear even at a very small size.

Facebook Collection advert template

Recommended advert specs

Facebook Advert Templates

  • Cover picture or video aspect ratio: 1:1
  • Number of secondary photos: 4
  • Text: 90 characters
  • Headline: 25 characters

What Collection adverts are greatest for

Collection adverts are good at highlighting multiple products. They are particularly effective when paired with a product catalog, since you could permit Fb to dynamically select the 4 best product photos for each user based on popularity and likelihood of buy. Collection adverts always link to an Instant Experience (see below).

Quick tips

  • A collection advert pulls the cover picture or video from the linked Instant Experience. You could use a vertical picture or video in the Instant Experience, however, it might be masked to 1:1 in the collection advert.
  • Aim to include at least 50 products in your product catalog for greatest outcomes.

 

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