YouTube Analytic: The 15 Metrics That Actually Matter (2/2)

Youtube analytic

Continue with some Youtube analytic that actually matter…

8. Card Click-Through-Rate

Cards are slide-in panels that encourage people to take the desired action during a video like watching another video, subscribe to a channel or click through to a different site. Each of your cards’ click-through rate tells you which action your viewers prefer to take while watching your videos. This could help you place the most engaging card in each of your videos, potentially boosting your watch time, subscriber development, or site traffic.

Analyzing card click-through rates could also allow you to uncover the optimal timing, placement, and duration of your cards in future videos. You could find your cards’ click-through rates in the Cards Report.

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9. Playlist Engagement

Playlists are an effective way to prepare your videos in a digestible method. It helps your viewers easily consume videos about their favorite topics and prompts them to keep watching, which racks up watch time for your channel.

You could discover your playlist engagement by analyzing 2 metrics in YouTube’s Playlist Report: views per playlist begin and average time in a playlist. Views per playlist begin are the average number of video views your playlists gather, and average time in a playlist is the average amount of time that viewers seen the videos in your playlist. If these two metrics are underperforming, try beginning your playlist with videos which have the highest retention rate.

10. Unique Viewers

Unique viewers are the estimated number of individuals who watch your videos over a certain period of time. This metric actually helps you know the actual size of your audience.

You could also utilize this metric to gauge your subscriber’s engagement with your videos. In case your unique viewers are lower than your subscriber count, then your subscribers are not watching as much of your video as they can be. To get them to be more active, ask them to set up notifications for your new videos. You could find this metric under the Reach Views and Audience tab in YouTube Studio.

11. Views Per Unique Viewers

Views per unique viewers are the number of times the average viewer watches your video. This metric tells you if people cannot get enough of your video and keep rewatching it. Video topics with lots of views per unique viewers can also be your most prevalent content topics, and when you cover them more, you can generate more views, watch time, and subscribers.

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12. Who’s Watching Your Videos

In YouTube’s demographics report, you could see the several types of people who watch your videos, segmented by gender, age, and geography. This data shows you who your most engaged audience is and who your target audience should actually be. You could take the opposite approach with this data too. When you aren’t reaching the audience you want, attempt pivoting your video strategy and cover topics that would attract them.

Youtube Analytics

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13. Subscriber Growth

Subscribers are your most loyal followers. They have made a public commitment to your brand, content, and values. And they are most likely to be your evangelists too. Subscribers are also vital to your channel because YouTube will send them notifications about your new videos and feature them on their homepage. Which means they will see your videos more regularly, which will help generate more views. Subscribers also watch twice as much video than non-subscribers, so the more subscribers you get, the more watch time your videos will collect.

YouTube’s Subscribers Report will show you which videos, locations, and time periods gain and lose subscribers. This data will let you know what video topics resonate with your subscribers and where to focus on new subscribers. And by prioritizing your subscribers’ needs, you will make videos that they crave, improve your watch time, and enhance your search rankings.

14. Traffic Sources

External referrals like social media or websites that embed your videos and YouTube referrals like search, the recommended part, and the homepage are all traffic sources. The Traffic Sources report tells you how viewers discovered your videos and what sources rack up the most views and watch time. You could use this data to better optimize your video promotion technique.

Youtube Analytic

Image Credit: YouTube

15. Keywords

In YouTube’s Search Report, which is under the Traffic Sources Report, you could see the most prevalent queries guiding viewers to your videos. If these queries are slightly different than your video’s topic, think about updating your video to fill these content gaps and add the keywords to your metadata. If there is a stark difference, think about making a new video about these prevalent queries.

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