22+ Instagram Stats That Marketers Can’t Ignore

Last Updated on November 28th, 2019 at 10:33 am

Instagram Stats

Are you utilizing Instagram to connect with your fans?

And if not, should you?

Okay, that’s a loaded question.

Statistically speaking though, it makes business and sense.

Scan these Instagram stats that illustrate its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.

Bossy aren’t I?

Instagram user statistics

Who’s utilizing Instagram? So good of you to ask.

Well, over an eighth of the 7.7 billion people on the planet (and counting). A look at some Instagram stats of users to maintain near your marketing cuff.

1. 1 billion people use Instagram every month

Of the social networks, only Fb and YouTube have more individuals logging in. And of Instagram’s 1 billion monthly active users, over 500 million of them use the platform daily. Want (some of) them to ‘like’ your brand? Here’s how.

2. 88% of users are outside the U.S.

That’s an entire lot of worldwide advert revenue to your services and products. With estimates of nearly $7 billion in mobile advert revenue in 2018. Excited about doing business in India, Brazil, Indonesia, Turkey, Russia, and Japan? Go for it. Tens of millions of active users for your global merchandise.

3. 71% of Instagram users around the globe are under the age of 35

And the breakdown between men and women is virtually even.

4. 72% of U.S. teens use Instagram

Instagram became the top platform for teenagers in the fall of 2018 when it surpassed Snapchat for the first time.

5. 95% of U.S. Instagrammers use Youtube

followed by Facebook at 91 %, and Snapchat at 60 %. So what, you say? Tell a coherent story for your brand across those platforms. A nice bundle waiting to listen to you.

instagram stats

6. 35% of online adults use Instagram

…with 28 % of them in the U.S.

instagram stats Pew Research chart

And they have money to purchase your stuff. The right products for the right income earners. Based on a survey of 2,000 U.S. residents’ social media habits by U.K.-based communications consultancy We’re Flint, Instagram users span all income brackets:

  • Lower than $30K: 44% use Instagram
  • $30K–$60K: 45%
  • $60K–$70K: 36%
  • $70K–$80K: 55%
  • $80K–$100K: 46%
  • $100K+: 60%

7. Quick view stats

Quite a few people stats so far, eh? Some more, consolidated. To keep things easy.

  • 34% of Instagram users are millennials
  • 22% of all Instagram users log in at least once a day
  • 38% of users check Instagram multiple times a day
  • 25% of smartphone owners use Instagram

instagram stats

That’s a few of the who’s, now on to some of the how’s

Instagram usage statistics

How are people utilizing Instagram? Another great question.

Let’s learn a few of the hows with these Instagram user statistics.

8. Under-25-year-olds use Instagram 32 minutes a day

Compared to 24 minutes per day for 25 and older. That is more than before. Why? Instagram Stories. They make it simple to add a creative flair to any picture or video. You could do the same for your enterprise.

9. Users ‘like’ 4.2 billion posts per day

…creating Instagram the happiest place on the internet. And that was in 2016 when there were only 500 million Instagrammers. Is your brand feeling lonely? Get on the ‘like’ band-wagon to make new enterprise friends. Again, here’s how.

10. 95 million posts per day

And that was in 2016. Absolutely, a (large) portion of that action is open to your merchandise. What are you waiting for?

11. 500 million people use Stories daily

Up from 300 million in Oct 2017. Most brands (2 million of them) are telling their stories with Stories. More than 50 percent one month in 2017. With a third of the most viewed Stories created by companies. It’s pretty obvious Stories work for brands unless you aren’t telling any.

12. 80% increase, year-by-year, for videos

…while the number of videos made every day quadrupled from 2017. Yup, users love their video posts, right from the beginning. Once they launched in 2013, 5 million videos were uploaded in the first 24 hours. Create and run a campaign to feed these video-carnivores. Like Lionsgate UK did for their flick.

13. 157 million followers for Cristiano Ronaldo

Pro soccer player Cristiano Ronaldo has more fans than any other person on Instagram (Ariana Grande and Selena Gomez aren’t far behind with 147 and 146 million followers respectively).   The most popular Brand on Instagram? Instagram itself, with 283 million fans.

14. Quick view stats

More quick mentions for how people are utilizing Instagram:

Instagram stats for business

Why use Instagram for business? Because it is already proven to be business-worthy. As noted by these Instagram stats for business. Whether for the global enterprise or for your mom-and-pop enterprise.

15. 71% of U.S. businesses use Instagram

…edging out Twitter, which has plateaued. However, not Instagram. Things are still and can continue to heat up for this personal and business platform.

16. 25 million business profiles

And over 200 million customers visiting at the least one enterprise profile day-after-day. From clothes to live shows, lingerie to linguine. Including fashion brands, 96 p.c of them are on Instagram. Bought one thing to promote? Instagram has individuals to focus on.

17. 2 million monthly advertisers on Instagram

It is a good chance for companies to connect with their audiences, whether on-the-go or in the moment.

18. 80% of users follow at least one business

They ain’t shy about following brands. Yet another stat proving Instagram means business.

19. 60% of users discover products on Instagram

More reason for B2C firms to get on the platform.

20. 75% of users take action

…like visiting a site after taking a look at a brand’s post. Got good looking products? Instagram is theplace to show them off.

21. 70% more likely to purchase via mobile

Over a third of Instagram users have used their mobile to buy a product online– making them 70 % more likely to do so than non-users.

22. Instagram has 2.2% interaction rate

…dwarfing the other networks, including Fb with its 0.22 % rate. Instagram is the engagement king.

Other Instagram statistics

  • 50% of companies on Instagram have produced a Story
  • 50% of Instagrammers follow brands, making them the social networkers who’re most likely to do so.
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