How to Set Up a Shop Section on Your Facebook Page

Last Updated on July 11th, 2018 at 4:51 pm

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Are you promoting promote products?

Have you ever thought of establishing a store on Facebook?

Facebook permits you to add a Shop section to your Facebook page so people should buy your products straight from Facebook.

On this article you’ll uncover the way to add a Shop part to your Facebook page.

Examine if You Have Access to the Shop Section

To search out out when you’ve got entry to the Shop Section function in your Facebook page, go to your page and search for the Add Shop Section hyperlink under your Facebook page cover picture.


You possibly can see Shop sections in action on Facebook pages resembling American Kennel Club,Basics Products, The Awkward Yeti, ARDO USA, and Snow Lizard Products. Snow Lizard Products is powered by Shopify, so you possibly can examine it to the others to get a really feel for the distinction between outlets powered by Facebook versus these powered by ecommerce resolution suppliers.

In case you’re a Shopify or Bigcommerce buyer, you may study more about promoting in your Facebook page utilizing their respective hyperlinks.

So the good news is that it’s not a function obtainable solely to large retailers. The bad news is that it appears to seem at random. When you’ve got the Add Shop Section hyperlink in your Facebook web page, observe these steps to begin promoting merchandise in your web page.

#1: Click on the Add Shop Section Hyperlink

Clicking the Add Shop Section hyperlink brings up a immediate explaining what this part will let you do. Click on the Add Shop Section button to proceed.


#2: Comply with Terms and Policies

Then, you’re requested to conform to Merchant Terms and Policies on Facebook. Make sure to learn these over. They embrace vital details about what you may promote in your Facebook web page, how issues will likely be dealt with throughout the “test phase” of the Shop Section launch, return and refund policies, and different particulars.


#3: Add Business and Payment Processing Particulars

When you’ve agreed to Merchant Terms and Policies, you’ll enter your small business particulars and arrange cost processing with Stripe. When you have a Stripe account already, log into that account first after which click on the hyperlink to hook up with an present Stripe account. In any other case, you’ll must set up a Stripe account after which proceed with the next setup.


When you’ve completed this setup, your call to action button adjustments to a Shop Now button, which takes page followers to your Shop section.


Read more: 8 Best Solution to Get More Likes on Facebook

#4: Describe What You Promote

Next, describe what your Facebook web page store sells in 200 characters or fewer.


#5: Add Products to Your Shop

Now you’re prepared so as to add products to your store. To do that, click on the Add Products button.


You’ll then be capable of configure the next particulars for every of your products.


You possibly can discover Facebook’s detailed pointers and proposals for images on the product listing guidelines page

  • You will need to have one picture for every product.
  • The picture have to be an actual picture of the product, not a graphical illustration, illustration, or icon of the product.
  • It’s really helpful that the picture is a minimal of 1,024 x 1,024 pixels.
  • It’s really helpful that the product picture has a white backdrop or captures the product in use in actual-life conditions.
  • The picture can not comprise textual content (calls to motion or promo codes), offensive content material, promoting or promotional materials, watermarks, or time-delicate info.

You’ll additionally must comply with the pointers and proposals on your product description:

  • Pertain to the product solely and be simply digestible, making use of brief sentences and bullet factors.
  • Can not comprise HTML, telephone numbers, e mail addresses, lengthy titles, extreme punctuation, all letters capitalized or in lowercase, e-book or film spoilers, or exterior hyperlinks.

Lastly, you’ll discover a number of tips and proposals about product variants. In brief, you’ll be able to have solely 4 variants per product and variations should be spelled out, not abbreviated. For instance, you must say “Massive,” not “L,” for sizing choices.

The Advanced Options tab permits you to set customized tax percentages. Be aware that Facebook solely exhibits your store to prospects in the US and robotically calculates taxes based mostly on particular areas. You may enter your individual charges, however you’ll be answerable for whether or not they’re correct.


In case you enter customized product taxes, you’re accountable for their accuracy.

After you begin including products, your store will start to appear like this.


Products could initially be marked “In Review” (much like advertisements) to ensure they meet Merchant Terms and Policies, in addition to product itemizing tips. So when you can see them, the general public could not till they’re authorized. As soon as they’re authorized, particular person item listings will appear like this.


Notice the default delivery and returns terms on particular person objects pages states objects should ship inside 5 enterprise days and gadgets could be returned inside forty five days. This can be a policy required of all Fb pages that use the Shop section and can’t be modified.

If you wish to add extra merchandise, go to your store and click on on the Add Product block or go to your Publishing Tools and entry the Shop section there.

#6: Create Collections

If in case you have a number of various kinds of merchandise, you will have the choice to create collections tomanage your products. This selection might be proven beneath your products when you begin including them to your store.


While you click on the Add Collection button, you’re taken to the Store part in your Publishing Instruments. You’ll see a Featured Products collection already in place the place you may add your finest products.


So as to add products to the Featured Products collection, click on the gathering after which click on the Add Products button. Choose which merchandise so as to add to your assortment and click on Add.


The primary merchandise in your Featured Products collection will seem above your timeline in your Facebook page.


These items may also seem first in your store, based mostly on the order you organized them in your Featured Products collection.

Observe that guests to your store additionally get the choice to subscribe to get notifications whenever you add new products.

#7: Entry Your Store’s Settings

To entry your store’s settings, click on in your store’s hyperlink out of your page’s menu after which click on on the setting wheel icon to get the next menu choices.


The Copy Direct Hyperlink possibility provides you a hyperlink to your Fb web page’s store that you may share. It can appear to be this: (You’re welcome to go to this web page to see what it seems to be like, however none of these things are actually on the market.)

The Handle Store possibility takes you to your Publishing Instruments, the place you’ll discover a new part to your store. There, you may add products and product collections to group your products.

The Settings choice takes you to your shop’s major settings, the place you possibly can replace your e-mail handle, enterprise tackle, and Stripe account.

The Help option takes you to the Shop Section FAQ the place you’ll be able to study more about establishing your personal store. In the event you select to now not promote merchandise in your Facebook page, you possibly can use the Delete Shop option.

#8: Handle Your Orders

Whenever you obtain your first order, you’ll get a notification. You’ll be able to evaluation and handle your pending and accomplished orders in your Publishing Tools below the Shop section.


When you shut your first order notification, you’ll see a listing of your pending orders.Click on on a person order to see further particulars, resembling the customer’s delivery preferences and tackle. It’s also possible to contact the client for those who want further data whereas the order is pending or after it’s accomplished.


It’s essential to ship the order earlier than Stripe will course of your fee. After you click on on the order, click on the Mark as Shipped button and enter the monitoring quantity (if relevant). Then the shopper’s fee by Stripe will likely be processed. The order will transfer to pending and your stock will probably be up to date accordingly.


You probably have any questions concerning the Fb Shop section, contact Fb Support utilizing the Fb Advertiser and Business Resources page by way of live chat or electronic mail.

Buying on Fb Pages From the Clients’ Perspective

From the shoppers’ perspective, buyingin yourFacebookpage’s Shopsectioncan beeasy. After theyclick on on a product and click on the Check Out button, they’ll must enter their deliveryinfo if it’s the primary time they’ve made a purchase order on Fb.

Customershave to fill in deliverydatathe primary time they make a purchase order on Fb.

After they click onNext, they’ll enter their electronic mail, cellphonequantity, and bank cardinfo and place their order. As soon asthe acquisition is full, they’ll obtain a affirmation plus suggestions for differentmerchandisewhich areon the marketin your Fb page.


People will obtaina purchase orderaffirmation when the acquisition is full.

People can go to the Purchases (Payments) partof theirFb settings to view their orders.


After theyclick on on a person order, they’vethe choice to evaluation the order particulars, contact the vendor, provoke a return, or provoke an alternate. They’ll additionally get notifications when there are updates to the order.


Orders positioned by Shop sections powered by Shopify or Bigcommerce could range barely.

In Conclusion

This characteristic is one other thrilling method that companies can additional increase the ROI of their Fb pages. Be looking out for this function to change into obtainable to your Fb web page in the event you promote bodily merchandise.

Read more: 5 Marketing Tips to Enhance Your Social Media Channels

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