Audio Normalization: Should You Normalize Your Tracks?

Audio Normalization: Should You Normalize Your Tracks?

Audio normalization is an idea that comes up fairly typically for new producers.

It’s a music production process that’s been around because of the earliest days of digital audio, however, is it still relevant?

It’s not all the time simple to tell whether to apply normalization or to keep away from it completely—and getting it wrong could cause issues in your mix.

In this article, I’ll break down what audio normalization is, when to use it, and when to steer clear.

Let’s get began. Continue reading →

How to Sell Products with Facebook Shops (1/2)

Last Updated on November 13th, 2020 at 6:10 pm

How to Sell Products with Facebook Shops (1/2)

15% of the social media users within the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This implies the onus is on you to make consumers’ purchasing experience as seamless as possible, which brings us to Facebook Shops.

That is the latest Facebook update and, by far, the biggest jump into e-commerce after Facebook Marketplace and Shop Pages.

Shops catalogs your merchandise in collections, permitting clients to browse, save, share, and even purchase your merchandise throughout the app.

Wondering the way to set up a Facebook shop?

Let’s walk you through the advantages Shops provides, what you should create a shop, and how one can set it up.

Right here we go. Continue reading →

Major Scales: How to Use the Most Important Music Scale

Major Scales: How to Use the Most Important Music Scale

Major scales are an important constructing block of all western music. It’s one of the most generally used musical scales.

Whereas sitting down and practicing the major scale isn’t anyone’s thought of fun, the payoff in the future is rewarding.

By knowing your major scales inside and out, you’ll be capable of navigating via all aspects of music theory.

In this article, I’ll explain what major scales are, and how you can start to understand them and use them in your music. Continue reading →

The Ultimate Guide to Advertising on Spotify (1/2)

Last Updated on October 24th, 2020 at 11:18 am

The Ultimate Guide to Advertising on Spotify (1/2)

Previously, many firms considered radio an important part of their advertising expenditure. Most individuals listened to the radio at some time in their day, particularly in the morning or on their commute to and from work. Times have changed, nonetheless, and many individuals prefer to design their own playlists and then stream them through Spotify.

However, brands can still reach viewers with their message on Spotify, just like they’ve always been able to do on radio. Whereas many Spotify customers pay for an ad-free experience, the bulk prefers to listen to some adverts in return for a free streaming experience. This provides many opportunities for firms to put adverts between the Spotify tracks. And Spotify adverts don’t essentially cost you as much as you suppose they would. Spotify provides a self-serve advertising platform where the prices vary depending on demand for any slot. Continue reading →