Author: Jane

While the Instagram app itself gives tons of useful functionality, typically you need a little bit extra help to take things to the next stage.

Luckily for marketers, there is no shortage of tools designed to up your Instagram game. Actually, there are so many that it could be overwhelming to attempt to figure out what will work best for your needs.

In this guide, we have compiled the best Instagram apps in 4 important categories:

1. Photo editing: Edit and resize your pictures.
2. Layout and design: Create collages, creative layouts, and graphics.
3. Video tools: Capture, design, and edit videos.
4. Audience engagement, analytics, and data: Engage your prospects, develop your audience, and track your outcomes.

There are plenty of great apps for Instagram Stories, too, of course, however, we have tackled these in a separate blog post dedicated to the best apps for Instagram Stories.

Some of the tools in this post are free, some are freemium (the base product is free, however, additional features cost money), and others cost money upfront or have an ongoing monthly fee.

When you are just getting began, try the free tools first to get a sense of what you need, then move on to more robust paid tools when you’re ready to get your Instagram game to the next level. Continue reading →

Why should you storyboard your Instagram stories?

Since its launch, Instagram Stories has been a place where casual content thrives. However, with an audience that is swelled from 100 million to 500 million users each day in less than three years, a bit primp and polish might be in order.

That’s especially true for brands since one in every three of the most viewed stories come from companies. As the name implies, Instagram Stories are a place for storytelling. And the brands which have mastered the ephemeral, 15-second clip format know that good storytelling begins with a storyboard.

Storyboarding makes sure you deliver your message in the best way possible—even when you are taking pictures on-the-go. With a storyboard, you will not forget to include all of your Story’s key details, from hashtags to logos and geotags. Continue reading →

Continue with some methods to get more leads on Instagram…

6. Tailor creative around your purpose

The best push for Instagram lead generation is a powerful call-to-action. The two-to-six word phrases like swipe up, shop now, click on the link in our bio, could pack lots of punch—particularly when paired with the right content. Continue reading →

Do you want to know how to get more leads on Instagram? Most social marketers do not consider Instagram as a lead generating platform. However, when you do it right, it could be very effective.

Social media leads are potential customers who express interest in your company and give info that marketers could utilize to follow up with.

Roughly 80% of accounts follow a business on Instagram, which is already a pretty great sign of intent that marketers could tap. Even better: 80 percent of Facebook survey respondents say they utilize Instagram to determine whether or not to purchase something.

When you aren’t collecting leads on Instagram, you are missing out. Read on to learn how you could use Instagram lead adverts and other organic ways to collect more leads on the platform. Continue reading →