37.8 million users are the estimated number of influencers currently all over the world. With the continuing pandemic, in-store purchases have almost been diminished. And what was a very skeptical platform previously, is now a driving method for advertising: Influencers.
Companies endorse or sponsor influencers to advertise their products and services with their viewers, or Influencer marketing. With influencer marketing on the rise, corporations are searching to adapt to the dynamic evolutions in this industry.
Therefore, we now have compiled for you a list of the most impactful predictions for the years 2022 along with the newest trend predictions on the strongest influencer marketing platform, Instagram.