How to Build Your Brand With Instagram (1/2)

Last Updated on August 25th, 2020 at 10:37 am

build brand with Instagram

Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community expanded to over 400 million users this past year.

Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table.

But why?

In just 12 months, Foundr used Instagram to gain 400,000 followers — which translated to over 70,000 email subscribers. At the end of that period, they were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on their website from their Instagram page into email subscribers.

Now it’s time for you to get in on the action. Here are four ways to use Instagram marketing to build your business and brand.

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IGTV Ads: 6 Things You Need to Know

IGTV Ads

Have you known such a good news: Instagram recently introduced IGTV ads?

Even better news: We’re going to get through all about what that means together—and how you can apply and leverage it for your IGTV series.

Though IGTV was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators.

And if you’re a brand looking for another stream of social advertising revenue, this gives you an opportunity to strike while the iron is hot—and take advantage of IGTV ads.

To help, we’re going to dive into what we know about IGTV ads right now and what you can do about it.

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How to Get Sponsored on Instagram (1/3)

Last Updated on August 26th, 2020 at 3:47 pm

get Instagram sponsored

It’s no surprise you want to become a paid Instagram influencer. The average price for a sponsored Instagram post is $300, and if you become more successful, for example like yogi Rachel Brathen, you could earn $25,000 per post. But the idea that you get Instagram sponsored might seem laughable to you. You’re not posting pictures skydiving in Australia — you’re posting pictures of your brunch. However, you could be more marketable than you think.

Instagram has become an insanely popular channel for brands to promote their products and improve brand awareness. Influencer Central found that consumers consider Instagram to be the sixth most effective at influencing their purchasing decisions.

Instagram’s popularity might make you feel like this platform is already too crowded for you to stand out. But here’s the thing — brands are quickly realizing the power of normal people to promote their products. Micro-influencers who have a small number of followers compared to the big players get the most engagement out of their audience.

Think of it this way: I’m going to trust my best friend’s advice over Kim Kardashian’s when I’m purchasing a product. I trust my best friend, we share similar interests, and I know she’s genuine with her advice (no offense, Kim … ).

It’s the same concept for micro-influencers — with the right strategy, your audience will begin to see you as one of their real friends. The more they trust your advice when seeking out purchasing decisions, the more likely they will sponsor your brand.

Here, we will go through everything you need to do to get sponsored on Instagram, even if you currently have zero followers. Keep reading to get started.

  1. How to Get Sponsored on Instagram
  2. What’s a Sponsored Instagram Post?
  3. Using #ad and #spon Hashtags

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Leverage Your Brand Advertising on YouTube (1/3)

Last Updated on August 18th, 2020 at 10:26 am

leverage YouTube advertising

Brand advertising on YouTube has been around for a while now. However, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action can be visiting a site, sign-up, download, or purchase, which an advertiser can then track and measure later. Google has recently shown an increasing interest in expanding YouTube’s offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. So it’s an ideal time to capitalize on a social platform that’s currently less competitive, slightly more affordable. And be informed that this platform has a goldmine of nearly 2 billion monthly engaged users ready to take action. Read this article to know more about how to leverage YouTube advertising for your next direct response campaign.

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A Simple Guide to Get Verified on Instagram

Last Updated on August 17th, 2020 at 11:50 am

get verified on Instagram

Have you ever wondered how to get the blue badge next to Instagram usernames? When someone sees that you have a blue check next to your name, they automatically think that you have credibility and you may be popular, and your Instagram account is worth following. This blue badge shows that you get verified on Instagram.

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Top Instagram Trends to Follow Right Now (1/2)

Last Updated on August 8th, 2020 at 12:16 pm

top Instagram trends

Like most social media trends, Instagram trends develop quickly. And in 2020, change has been fast and furious, with a global pandemic, social uprising, and competitors, shaking things up.

Trends make the difference between looking out of touch or ahead of the curve. That doesn’t mean you should throw your social media content calendar out the window. It means you should stay informed and stay flexible.

There’s a lot to stay on top of at Instagram. From Instagram Story trends to Live Shopping, and Instagram Shops, we will go through the top biggest trends on the app in this article.

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