In the previous article, we discussed the first steps for creating a Facebook business page. In this article, we learn more about how to add your business details, create your first post, and invite an audience.
Add Your Business Details
A Facebook business page will display your name and category. For example, if your business is involved in the electronics industry, you should choose the electronics category. After creating the page, add some basic visuals, including a profile picture and cover photo. A logo will work well for the profile picture. It is also important to make sure that the photo is not cropped.
Next, add your business details to your Facebook page and the business address. This will appear alongside the business name in search results. It will also appear when you interact with your audience.
Create Your First Post
When creating your first post on a Facebook business page, you need to be as relevant as possible. You should post a valuable piece of content that encourages visitors to visit your page and stay longer. This can be anything from a simple text post to an image or GIF. To create a successful post, keep these tips in mind.
The first one should tell people that your business is open for business and that they can visit your page. It should also include an invitation for people to “like” your page so that they can learn more about your business.
Invite An Audience
Facebook allows you to invite friends and clients to like your page. Once you have invited friends, they will be notified that they’ve liked your page. If you want to grow your audience, even more, you can also use the “Build Audience” button to invite email addresses.
Conclusion
Creating a Facebook business page is a great way to attract visitors to your website. You can do this by updating your timeline cover to attract attention. The cover is one of the most visible pieces of content on your news feed and can be used to build your email list. You can use a call-to-action like “Watch the video” or “Sign up” to capture leads. Cross-promoting your Facebook page with other social media channels is also a great way to reach new customers.