Discover the Strategy for Instagram Success in 2023

Instagram Strategy in 2023 (1)

Instagram is a world of constant evolution, with new features and trends popping up left and right. It can be overwhelming to keep up with the latest buzz on Reels, Instagram Collabs, and Grid Pinning – but don’t fret, you’re not alone. Instead of throwing everything at the wall to see what sticks, why not take a more strategic approach to your Instagram game? We’re here to help with our tried-and-true formula that’s sure to boost your Insta presence. So buckle up and get ready to take your Instagram strategy to the next level!

#1: Reach Out to New Audiences on Instagram

To elevate your Instagram game, the crucial initial step is to concentrate on expanding your audience. Luckily, with a plethora of new features and proven tactics at your disposal, there are ample opportunities to boost your Instagram reach. So, if you’re serious about nailing your Instagram strategy, it’s time to explore the ways to bring in fresh audiences and step up your Insta game!

Instagram Strategy for Reaching New Audiences:

  • Instagram Collabs: Collaborate with another Instagram user to tap into a fresh audience by co-authoring a feed post or Reel.
  • Instagram Reels: Regularly sharing Reels that align with your niche is an effective way to tap into new audiences through the Reels and Explore tabs.
  • Instagram Carousel Posts: Carousel posts are ideal for sharing educational or informative content. What’s more, the best part? They’re very easy to share. More shares = more exposure.
  • Include a Keyword in the Instagram Name Field: To boost your profile visibility on Instagram’s Explore Page, consider adding a frequently searched term to your Instagram name field.
  • Giveaways: If you’re looking for a quick and effective way to boost your reach on Instagram, hosting a giveaway is a fantastic tactic – especially when the entry requirements involve tagging friends or sharing a post on stories.

#2: Transform Your Instagram Profile Visitors into Followers

After reaching new audiences on Instagram, the next goal is to turn them into followers.

Using a fishing analogy, casting a line repeatedly won’t work without the right bait.

So, here are five tactics to convert visitors into followers.

Instagram Strategy in 2023

Instagram Strategies for Turning Visitors Into Followers:

  • Profile Picture and Bio: A well-written profile bio and image convey to your audience what you stand for. Consider it a sign above your shop door encouraging customers to come in.
  • Content Pillars: Clear and consistent content pillars, or frequently covered topics, can help visitors see that your posts align with their interests. The more apparent your content pillars are, the greater the chances of gaining new followers.
  • Stories Highlights: Utilize Instagram Stories Highlights, which are located at the top of your profile, to offer a sneak peek into what your content is all about. Ensure that your highlights are current, represent your primary content themes, and visually complement your brand.
  • Pinned Posts: Showcase your top content at the forefront of your grid by featuring specific feed posts. This could include a popular Reel, an introductory post, or a post with a high number of saves. Give your best content the spotlight it deserves!
  • Feed Aesthetic: First impressions are everything! Creating a grid that is on-brand, coherent, and effectively showcases your content is still one of the best ways to convert visitors into followers.

#3: Create an Instagram Community

To achieve Instagram success, it’s crucial to foster a robust and engaged community. After successfully reaching and converting new followers, maintaining their engagement is essential.

Luckily, Instagram offers various features to promote community building and drive engagement.

Here are six features to prioritize in 2023.

Instagram Community Building Strategies:

  • Instagram Stories: Stories are tailor-made for interactive and casual content, which makes them an ideal platform for creating conversational posts. Use interactive stickers such as polls and emoji sliders to encourage maximum engagement, and consider appearing on camera to give a human touch to your brand. Additionally, try utilizing Close Friends lists to provide exclusive content to your most engaged followers.
  • Comments: Building a community is a two-way street, and listening is just as vital as speaking. Dedicate time to responding to comments and stimulating discussions on your posts. Use call-to-actions in your Instagram captions and leverage the Pinned Comments function to guide the conversation.
  • Instagram Live: Live broadcasts offer an unfiltered and genuine way to connect with your audience on a personal level. With the option to schedule Instagram Lives, you can generate excitement and increase view counts for your live streams.
  • Memes: Think again if you believe memes are only for joke accounts. Memes will be essential in 2023 for connecting with your community and generating engagement. Memes reign supreme, from cute animals to funny TV show clips. If you’re looking for ideas, consider what your target audience truly loves — or despises — and how these feelings could be expressed as text overlays on trending visuals.
  • Guides: The Guides feature on Instagram is a powerful tool for building a community. It can provide your followers with valuable information and services, ranging from travel guides and product recommendations to curated lists of educational posts.
  • Direct Messages: It “goes down in the DMs,” as they say. Set up automated responses to answer frequently asked questions, learn more about your fans, and even drive sales. Alternatively, you can post a fun Instagram Note encouraging users to message you — hello, engagement.


And that’s a wrap! It might seem overwhelming to juggle multiple content types, but there’s no need to tackle everything at once. Divide tasks into weekly and monthly goals, try new things, stay committed, and evaluate what works for a more manageable Instagram strategy. And don’t forget, quality always trumps quantity.

Share this post