Get More Instagram Follower With These Tips in 2023 (2/2)

More Instagram Follower

Continue to learn how to get more Instagram followers in 2023. Instagram serves as the cornerstone of numerous brands’ social media presence. For instance, it is a proven platform that drives traffic, supports sales, and engages customers, prompting 59% of marketers to increase their investment in Instagram this year. However, if you are dissatisfied with your Instagram growth and engagement, you are not alone. Moreover, the platform is becoming increasingly competitive as more brands jump on board. Nevertheless, taking steps to expand your audience is worth it because a larger audience equates to more opportunities to impress your customers. Are you ready to adjust your presence and get more Instagram followers in 2023? This post outlines how you can achieve it.

6. Promote your Instagram wherever you can

Don’t be shy about showcasing your Instagram if you aim to get more Instagram followers in 2023. There is no one-size-fits-all approach for this, either. To gain more followers on Instagram, it’s important to promote your account wherever possible. There are various ways to do this, such as:

  • Adding social media icons to your website and marketing emails to make it easier for people to find your business and connect with you
  • Featuring an Instagram feed on your homepage or product pages, particularly if you’re an e-commerce brand with dedicated user-generated content (UGC) feeds
  • Resharing Instagram-related content or announcements on other social media platforms. For instance, you can promote an upcoming IG Live through TikTok or Facebook.

7. Create content that resonates with your followers

Crafting Instagram content that your followers will love is a challenging task.

Filters, captions, content formats, and posting schedules are some of the factors that influence the success of your posts. Moreover, the unpredictable nature of Instagram’s algorithm makes it hard to figure out what works best for your brand.

Carousels, Reels, and Stories are some of the popular content formats on Instagram. While some brands swear by Carousels, others are all-in on Reels. A thorough testing strategy is necessary to identify what resonates with your followers.

Leveraging Instagram’s analytics tools is an excellent way to track your progress and refine your strategy. Additionally, investing in Instagram analytics tools can take your content strategy to new heights.

Analyzing your competitors’ social media data is another way to stay ahead of the curve. However, copying their strategies is not recommended. Instead, use their data to identify content or posting strategies that drive engagement.

Also, be on the lookout for new Instagram trends. For example, short-form videos, like Reels, are currently popular. Some data indicate that 66% of consumers want to see more short-form videos from brands. Therefore, exploring new content formats can provide exciting opportunities for growth

8. Have meaningful conversations with your audience

Did you know that 60% of marketers use Instagram as a service channel? The platform is ideal for engaging in back-and-forth conversations with followers. Asking questions and engaging in dialogue are popular post ideas for a reason.

From shipping concerns to product praise, followers may pose a range of off-the-cuff questions. Being supportive and responding promptly shows people that you care.

You’ll be surprised by how much your Instagram followers increase once you start being more personable. Some researchs show that 89% of consumers will buy from a brand after following them on social media. Every interaction counts.

Make an effort to respond to as many questions or comments as possible. Doing so could be the difference between someone becoming a long-term follower or a customer and not engaging with your brand.

9. Target specific hashtags to reach your audience

Using hashtags on Instagram has been a longstanding practice, but it’s no longer effective to simply add them to your posts without any strategy. With the massive amount of content on the platform, you need to be strategic in targeting hashtags that are specific and relevant to your audience. For instance, instead of using broad tags like #beauty, a brand like Lashify might use #LashEducation to connect with its niche audience.

get more Instagram followers in 2023

10. Create a delightful experience for your followers

Growing your Instagram audience is not just about gaining more followers, but also about fostering a loyal community. To do this, you need to focus on building relationships and providing value beyond just promoting your products or services. Authenticity is key to creating a follower-friendly account, so consider incorporating content that showcases your brand’s personality, such as inspirational or humorous posts, behind-the-scenes photos, or stories that raise awareness for social causes. By providing a meaningful experience for your followers, you can build a dedicated community that will help you grow your audience organically.

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