A successful Facebook Messenger advert is just an advert until it turns into a conversation.

Using Messenger ads means your brand is ready to shift your relationship with every person who sees them. From general to personal, from the public to private.

And based on Facebook’s CEO Mark Zuckerberg, Facebook as a whole is shifting that way, too. In March 2019, Zuckerberg acknowledged that private messaging, ephemeral stories, and small teams are by far the fastest-growing kinds of online communication. He introduced that Facebook would “rebuild” their services around what individuals need: privacy, security, and safety.

Some experts are calling it the end of the Facebook news feed.

We don’t know what Zuckerberg knows, however, we do know that Facebook Messenger is the top app in the world by the number of downloads. It has 1.3 billion users each month. Meanwhile, only 31% of businesses are using it.

So whether you need to hedge your bets on the future of social, or you’re in the dozens of different ways you can use messaging apps to reach your viewers right now, we’re here to show you the way to use Facebook Messenger advertisements to converse. And convert.

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