Guide To Share a Facebook Advertising Audience or Pixel

In case your consumer is a longtime brand that has marketed through Fb earlier than, they doubtless have the Fb pixel on their website. Additionally, they seemingly have audiences that they’ve used earlier than which have confirmed to achieve success.

As a brand new advertiser working with this shopper, you can begin from scratch with brand new viewers or leverage what was created earlier than. Ranging from scratch for a Website Customized Audience would imply including a brand new pixel to the positioning, which is messy and received’t return in time.

At this level, the shopper might add you to their advert account. Nevertheless, that might possibly provide you with entry to issues they don’t need you to entry — like prior promoting, different pages and monetary info.

Or they may add you to their Enterprise Supervisor to easily grant you entry to a particular audience or pixel. So, Let’s learn to share a Facebook advertising audience or pixel!

Table of Contents

Add an Advert Account to Business Manager

Hopefully, that shopper is already utilizing Business Manager. If not, this can be required to do what we’re going to do at the moment. Have them set up a new Business Manager account by going here.

Now, they will go to their Business Manager Settings.

Go to Advert Accounts beneath People and Assets.

Click on the blue button on the far proper to “Add New Advert Accounts.”

They’ll need to declare an advert account or request entry to an advert account.

They’d solely declare an advert account if that account is related to their enterprise — they personal it.

However, on this case, they’ll doubtless wish to request entry to your advert account. After deciding on to request entry, they must enter in your advert account ID.

Share a Facebook Advertising Audience or Pixel

Now that your advert account has been added to Enterprise Supervisor, it’s time to share the pixel.

Your consumer ought to go to “Pixels” underneath People and Assets.

Choose the pixel on the left and click on to “Assign Ad Accounts.”

Choose the advert account(s) to assign this pixel to…

Now you and people who handle that advert account can go to the Pixels web page in Enterprise Supervisor…

And you will note all the pixels which you could entry. There might be a column highlighting the shared pixel(s).

You’ll now be capable to create viewers or conversion off of that pixel or arrange that pixel (you need to in all probability try this first).

Share an Audience

Possibly as an alternative to sharing the pixel, you wish to share longtime viewers. That’s fairly straightforward to do, assuming your advert account was added to the consumer’s Enterprise Supervisor.

Inside “Audiences,” your consumer ought to choose the viewers or audiences they wish to share, and click on “Actions.” Then choose “Share.”

They might want to choose your advert account (entered into Business Manager earlier) to grant entry to that viewers.

They will enable entry to each concentrating on and insights or concentrate on solely.

Now when audiences out of your advert account, you will note the shared audience — and a column indicating the place it was shared from.

That’s all you need to know when you share a Facebook advertising audience or pixel!