Most marketers use a combination of strategy to attract potential customers such as Facebook advertising, event organizer, ebook creation, email marketing and many other activities in mixed marketing. Still, there are countless new and creative strategies you may not have thought of yet, but they can all be the power to help businesses stand out in the crowd. Let’s cut through the chaff and follow what we know works: I’ll present you three foolproof methods to generate leads with social media.
1. Run a Photograph Contest
Should you’re a lively social media user, you’ve probably seen your justifiable share of online photograph contests. If not, the fundamental concept is that this: Submit a photograph based on the theme or pointers of the competition and be entered to win a prize.
What makes a photograph contest to generate leads with social media. Your followers get the chance to train their creativity and contribute to a model they love. Collaborating is half the enjoyable (the opposite half is profitable).
To make your picture contest attain exponentially bigger viewers, encourage all individuals to share it on social media. In the event that they do, they’re rewarded with bonus entries for a larger likelihood at profitable.
Except for the leads you generate, you additionally get person generated content material (UGC)—the images. Not all companies have the assets to create superior visible content material, so why not let your followers assist? UGC could be shared throughout your different social networks or used on branded belongings like your website. I like to consider a photograph contest as a killing-two-birds sort of selling initiative.
One in every of our purchasers, Dia & Co, ran a wildly profitable photograph contest on their Fb web page to seek out their subsequent model icon. Individuals had been inspired to share the competition as a lot as potential to garner extra votes for his or her entry. The grand prize winner was chosen from among the many entries that bought probably the most votes. In the long run, the picture contest obtained a complete of two,291 leads (i.e., emails) and hundreds of shares in lower than a month. Additionally, they obtained some wonderful photographs of the parents who love their model most. So, that means they could generate leads with social media through running a Photograph Contest
Past the rest, Dia & Co have been finely attuned to the values and pursuits of their audience. It confirmed within the high quality and quantity of entries they obtained. The superb prize Dia & Co chosen and the clear and concise contest guidelines have been all components that contributed to their success. They knew the prize could be one thing their followers would like to win. Plus, the added encouragement to vote leveraged the networks of all entrants and prolonged the natural publicity of the competition.
Should you plan on operating a photograph contest, be sure you have clear targets. What is finish end result you searching for? What theme will produce the most effective UGC for you when you need generate leads with social media? How can your followers get entangled with the overarching story of your model? How can this be a win for you and your followers?
2. Promote Gated Lead Magnets
Social media is a superb software for model constructing. There’s no debate. However, in terms of changing followers into leads, your selections are restricted. That’s why it’s essential to focus on a part of your social media advertising and marketing technique can Generate Leads With Social Media. I’m speaking a couple of devoted touchdown web page with an excessive-worth lead magnet.
You’ll be able to ask any marketer—a lead magnet converts finest when paired with a devoted touchdown web page as a result of there’s just one conversion aim. A customer that clicks via in your submit to obtain your free ebook has solely two choices, convert or bounce. It’s what makes touchdown pages such a strong device. They focus guests on your desired conversion aim and eradicate each different distraction.
You’ve got two choices when deciding the way you promote your lead magnet: natural and paid. Final 12 months, the content material crew at Wishpond put collectively a report on Instagram advertising and opted for a natural promotion technique. As a part of our visitors’ push, we despatched all our social media site visitors to this devoted touchdown web page to gather leads:
To put it up for sale organically on social media, we did the next:
- Pinned it to the highest of all our social channels.
- Modified our cowl photographs on Fb and Twitter to spotlight the business report.
- Included it in inline CTAs on weblog content material we shared to social media.
- Created a customized touchdown web page on our Fb web page.
- Shared it usually throughout all channels.
We noticed a 38 % conversion charge on that touchdown web page alone and nonetheless obtain leads from it each month.
Producing leads with the content material on social media requires two issues: an excessive-worth lead magnet and a devoted touchdown web page. When you’ve created each, it’s solely a matter of selling it to the proper viewers.
I’d advise you to not rule out each paid and natural strategies of promotion. Paid adverts can return a whole lot of site visitors at a low value should you’ve created one thing that genuinely pursuits your target market. Particularly in case you’re new to social media, paid advertisements can ship a direct inflow of site visitors.
Should you’re fearful about overspending, fashionable promoting instruments can dial down your prices and let you solely bid as a lot as a lead is a price to your corporation. Experiment with each and see what works finest along with your audience.
3. Run a Social Sweepstakes
Should you’d somewhat not get entangled in operating a photograph contest, there’s all the time social sweepstakes that also can generate leads with social media. Choose a killer prize, create a touchdown web page to just accept entries, and choose a winner. Straightforward as cake.
David’s Tea just lately placed on a branded social sweepstakes for his or her followers. To have fun their partnership anniversary with MeToWe, they gave away the journey of a lifetime: an all-bills-paid journey to Kenya with a pal.
To advertise the beginning of the sweepstakes, David’s Tea posted this photograph to their Instagram feed urging their followers to click on the hyperlink of their bio and enter.
After clicking the competition hyperlink, guests arrive right here on the sweepstakes touchdown web page (pictured beneath). To enter, they supply their data, plus 200 phrases on what profitable the journey would imply to them.
Requesting a further inventive job like this does two issues: It permits the very best entries to rise to the highest, and it creates consumer-generated content material to make use of for promotional functions sooner or later. An addition like this makes certain the competition isn’t solely a win in your followers however for what you are promoting as properly.
A social sweepstakes is ideal for many who don’t need the added involvement of a photograph contest. Decide a superior prize to provide a way and gather leads. It’s actually that easy. And it will get higher even: When you run one, it’s straightforward sufficient to duplicate your contest and run one other each quarter or so.
Like we noticed within the David’s Tea instance, it’s necessary to cross promote your social sweepstakes—which means, put it up for sale throughout your social media accounts, e-mail, and weblog. Don’t depend on just one advertising and marketing supply for site visitors.
Keep in mind that a social sweepstake doesn’t solely have to profit your followers—what you are promoting can win too. Further necessities, just like the 200 phrases on why you must win, make for excellent person-generated content material to make use of sooner or later.
Hopefully, these three methods have given you some concepts on how social media may be utilized to your lead era technique. Whereas some entrepreneurs might scoff on the concept, you’ll be laughing all the best way to the (lead) financial institution.
To repeat, the three methods to generate leads with social media had been:
- Run a photograph contest.
- Promote gated lead magnets.
- Run social sweepstakes.
Whichever you select, it ought to line up together with your advertising targets and the audience you’re trying to reach. Plan your assault rigorously from start to finish. As soon as you discover a method that works, change the theme, rinse, and repeat. Double down on what works, and also you’ll have your self a confirmed lead producing machine.