Facebook Blueprint is an e-learning platform that gives free, self-paced courses on Fb and Instagram advertising.
Since its release in 2015, over two million people have enrolled in at least one of the 75 online courses available. In the US, over 160,000 small companies have trained with Facebook Blueprint. And by 2020, the Fb advertising certification platform is predicted to train 250,000 more.
When you are looking to improve your Facebook advertising skills, Fb Blueprint might be a great choice—relying on where you’re in your marketing journey.
We will go over the Blueprint basics you need to know before you decide to enroll.
What’s Facebook Blueprint?
Facebook Blueprint is a free online training program for advertising on Fb and Instagram.
It consists of over 90 courses. Most of them could be taken in 15-50 minutes. All you need is a Fb log-in to begin learning.
Fb Blueprint is a useful method for digital marketers to stay on top of Fb’s evolving portfolio of tools and ad formats. Courses could be particularly useful when you’re looking to master a particular skill or achieve a goal, from generating leads to promoting an app.
Courses are updated frequently, particularly when new features are rolled out. The Blueprint catalog gives a range of newbie and intermediate courses across the following categories:
Get began with Fb
For newbies to Fb marketing, there are 13 newbie classes to help you get began. Course topics in this category embrace:
- Making a Fb Page
- Promoting Your Business From Your Fb Page
- Advert Policies for Content, Creative, and Targeting
Get began with advertising
This newbie and intermediate range category cover everything from Billing, Payments and Tax Info to an Advert Auction and Delivery Overview.
Learn advanced buying options
The three advanced buying courses concentrate on Fb and TV and reach and frequency campaigns.
Target the right audience
Fb is all about targeting, which is why Blueprint gives 11 courses on hone in on your goal market with Fb tools.
Learn strategies to build brand and campaign awareness with 9 newbies to intermediate level courses.
Uncover a variety of methods you could improve the brand awareness on Fb, from in-stream video adverts to Fb events, or particular offers.
How to capture leads across devices, and across online and offline environments, is covered in this part.
Promote my app
There are more than a few methods to market apps on Fb. Fb Blueprint has 5 courses to introduce you to them.
Increase online sales
Learn how to enhance sales online with courses such as Closing the Deal with Conversions and Enhance Your Direct Response Campaigns with Audience Network.
Increase in-store sales
Sure, Fb Blueprint even gives the training to help companies drive more in-store purchases.
Select advert formats
Fb provides a myriad of advert formats, and new types are added often. Understand the difference between Story adverts, Collection Adverts, Carousel Adverts, and more.
Get creative inspiration
Courses in this category are designed to inspire advertisers, but also to get them onboard with mobile marketing. Intermediate and advanced courses show you optimize creative for mobile, go over greatest practices, and share cost-saving strategies.
When you are running multiple campaigns, those courses might be for you. Select from Business Manager, Edit and Manage Fb Adverts, and Understanding Campaign Performance with Adverts Manager.
Measure advert performance
Delve into Partner Measurement, Multi-Touch Attribution, Split Testing, and Fb Pixel so you are higher geared up to trace the efficiency of your adverts.
Learn about Messenger
Newbie, intermediate, and advanced courses show you get your business began on Messenger, build out the Messenger experience, and more.
Learn about Instagram
Everything Instagram is covered in this part of Fb Blueprint, from How to Buy Instagram Adverts to Instagram Ad Formats.
Distribute and monetize content
This category might be the most diverse. Some courses teach you to earn money on Fb, while others discover how journalists could use the platform and protect content rights.
Beyond Fb Blueprint e-Learning
In addition to Fb Blueprint e-Learning, there are two additional tiers to official Fb adverts certification and participation:
Blueprint e-learning: A free series of courses that cover the different facets of advertising on Fb and Instagram. When completed, members receive a PDF certificate of completion.
- Blueprint Certification: Basically a Fb adverts certification. It is an examination process that tests your Fb advertising IQ and provides certifications and badges. These superior exams should be scheduled, and are graded on a scoring system that requires a rating of 700 to go.
- Blueprint Live: A full-day, in-person workshop for these on the lookout for an extra hands-on strategy to creating Fb promoting methods. These sessions are presently invitation-only.
Who should take Facebook Blueprint?
Fb Blueprint courses are designed to be useful to anybody excited about marketing on the platform. These specializing in social media and digital marketing at advertising and communication companies are good candidates for courses.
Because it is free and remote, Fb Blueprint might also be useful to small businesses and not-for-profits. Aspiring experts in the job market might also discover Fb promoting certification useful within the job hunt.
When is Fb Blueprint Certification worth it?
If Fb advertising is your primary focus, then Blueprint certification is a great idea.
That’s very true for those who aspire to make Fb expertise their own skilled brand.
For a bigger image understanding of where Fb matches into the digital marketing ecosphere, consider Hootsuite Academy’s Social Ads course. Hootsuite Academy is ideal for general practitioners and all-around social media experts looking to master multitasking with multichannel methods.