Continue with some last methods to gain more Facebook likes for your business…
5. Engage consistently and at the right times
Facebook itself notes that “being consistent in the quality and kinds of posts you make could help people know what types of messages to expect from you and how they tie into your business.” Make a content calendar and schedule posts in advance to assist keep your Facebook content organized and consistent.
Post at the right time
Hootsuite’s social media marketing specialists have found that doing so increases engagement, including Fb Likes. You will need to do your own analysis to determine what works greatest for your audience, however, we have found the optimal times to be 12–3 p.m. weekdays and 12–1 p.m. on weekends.
Be responsive and human
If you would like more people to love your Fb Page, you should engage with those who already do. Unanswered comments or questions on a Fb Page could be a large deterrent for potential new followers. Bear in mind, Fb is a social network, and being sociable is a key method to make your brand—and your Page—more likable.
6. Host a Fb contest
In a poll by the Content Marketing Institute, 81 % of marketers said that interactive content (like contests) is greater for grabbing readers’ attention than static content.
Even better, liking a post is a prevalent form of contest entry—and one that’s permitted under Fb’s contest rules (not like “share to win” contests, which, while prevalent, are technically prohibited). For instance, Funko got almost 7,000 Fb Likes on this like-to-enter contest:
7. Engage with other brands and communities on Fb
Keep in mind that Fb is primarily a social network—so get social and begin engaging with other brands which are related to your niche but not your direct competitors. An easy Like or comment on another brand’s post could help draw their attention and open up chances to work together to cross-promote your companies so you both gain more Facebook Likes. Tagging other brands might also expose your Page to a new audience (that other brand’s followers)—however, only use tags in related posts.
Look for communities of potential fans to engage with, too. Facebook Groups are a good place to find people who are passionate about subjects associated with your niche and give you the chance to highlight your expertise. Just ensure your participation in Fb Groups is useful, rather than promotional, or you may find yourself kicked out of the group.
8. Use the Fb algorithm to your advantage
Understanding the Facebook algorithm is vital to growing your natural attain—in other words, getting your Page and your posts in front of more people who can potentially offer you a Like. At its core, the Fb algorithm prioritizes the kinds of content material we’ve already talked about: Quality content that’s not overly promotional.
This should really come as no surprise. Fb wants people to enjoy browsing their News Feeds, which means it wants to surface the best content to the top. Invest the time to produce valuable posts, and do not be a spammy jerk. Fb particularly highlights authentic posts that inform and entertain as having value recognized by the algorithm.
One additional method to benefit from the Fb algorithm is to try live video. The algorithm prioritizes live broadcasts, bumping them higher in the News Feed. When you have an event or presentation that would work live, give it a try.
9. Run Fb ads to expand your reach
Fb gives very detailed advert targeting, so you could laser-focus your advertising efforts and benefit from your advert spend. Putting your brand in front of your ideal audience is a good way to pick up more Facebook Likes. There are two different kinds of Fb advertising: boosted posts and advert campaigns.
Boost a post
By boosting a post, you could extend the audience beyond people who already like your Page. This could be a great option for a post that is already proved to be compelling by bringing in a large number of Fb Likes from people who already follow your Page.
Run a campaign
Fb gives campaign objectives related to every kind of business. Since this post is about getting Facebook Likes, we will concentrate on the Engagement objective, which is designed to expose your advert to a wide audience to grow the number of post or Page Likes. For instance, this advert from WealthSimple gives the option to like the Page with just one click on.
You could select from a variety of adverts formats, including the immersive Canvas.
10. Learn from Facebook Insights
Analyzing Fb Page Insights could give you a clear view of who your current fans are, which will assist you to better target future Fb efforts. You will also be able to identify the types of posts which have the highest average reach and engagement and use that info to make more of the content your audience wants from you on Fb.
After all, learning from your mistakes, amplifying your successes, and giving your followers content you understand they will enjoy are key methods to boost the quality of your content, and lead to—you guessed it—more Facebook Likes.