Are you looking to boost your sales through your Instagram following? One effective way to do this is by promoting coupon codes on your Instagram account. Instagram has quickly become a popular platform for brands to market their products and services. And, using promo codes can help you increase engagement and drive sales. In this article, we’ll cover some strategies for effectively marketing with promo codes on Instagram. From creating eye-catching visuals to using influencer marketing, we’ll provide you with practical tips. So, if you’re looking to boost your sales and grow your Instagram following, read on to learn more.
1. Display Promo Codes via Your Instagram Profile
Promoting promo codes or coupons can be an effective strategy. Especially, it is helpful for new email subscribers or seasonal events like Black Friday. You can easily link these offers directly from your Instagram bio. To do this, go to your Instagram profile and click the Edit Profile button. Then, navigate to Links and edit the direct link from your bio so it points directly to your promo or signup page. Consider adding a brief call-to-action (CTA) in your bio to highlight the link.
Instagram is currently testing an option to add multiple links to your bio. Thus you may be able to link out to a promotional offer and other important resources. Make sure to include a CTA with each link to encourage customer engagement. You can also reorder the links and place the promo code link at the top for maximum visibility. Even if your Instagram bio only supports a single URL, you can still promote discount codes and other special offers. Simply link to an Instagram-friendly landing page that highlights your current promo codes and other key resources. Creating a mobile landing page on your site or with third-party tools can help streamline this process.
How to create an Action Button
If you’re looking to draw more attention to your promo code CTA, there’s an additional way to do it – by incorporating your promo code into an action button on your organization’s Instagram profile. To begin, go to your Instagram profile and select Edit Profile. Then, click on Action Buttons and select Add Lead Form. Choose Custom Lead Form so you can select the contact details you want to collect and share the information that customers are looking for. Next, select the customer information you want to gather. If you plan on distributing promo codes through SMS or email, be sure to gather the relevant contact information. You can then add up to three custom questions. For instance, you might send different promo codes based on customers’ interests or purchasing behavior. Before adding the form to your Instagram bio, decide on the display for the button. For instance, you could use “Sign Up” or “Get Quote” to encourage customer engagement. Once you receive a lead form from Instagram, follow up by sending a relevant promo code to your customers.
2. Offer Promo Codes via Instagram Shop
If your business has an eCommerce site or a service portal, you can use promo codes outside of Instagram. However, if you have set up an Instagram shop, you can integrate promo codes into the platform’s native storefront. Instagram shops typically auto-apply relevant promo codes, allowing your team to track the results from different promotions and discounts. If you want to communicate with Instagram shop customers outside of the platform, you can also collect email signups through your shop. You can add a signup option to email promo codes and special offers to your list.
3. Attach Promo Codes in Instagram Posts, Reels and Stories
Are you looking for ways to engage your current Instagram followers with your promo codes and special offers? While adding links to your bio and action buttons can help attract new visitors, your existing followers may not regularly check your profile page. Instead, try including promo codes directly in your organic content.
Whether you’re creating Instagram stories, reels, or feed posts, adding promo codes can encourage engagement from your followers. For reels and posts, consider incorporating it into the caption or dedicating an entire line to the promo code to make it stand out. Adding emojis can also help break up the text and draw attention to the discount code. It’s important to include essential information in the caption or linked landing page, such as the expiration date and any limitations. Additionally, keeping it will make it easier for customers to remember and apply it. By incorporating it into your Instagram content, you can increase engagement and drive sales among your current followers.