With almost online publishers that are running their business on Instagram, they often want to increase their website traffic. The reason why they want to increase their site traffic is always like their competitors get more traffic than I do”.  What this really means is that their competitors are earning more display ad revenue than they are. Then to compete with their competitors, they believe, they must increase their website traffic. Continue reading →



Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s new feature to compete with TikTok, which is also for short-form videos and is especially popular for Gen Z.

First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Many creators said they planned to experiment with Reels while maintaining their presence on TikTok. Brands like SephoraWalmart, and Beardbrand are already using Reels.

So, what is Instagram Reels? How does it work? How can you, as a brand, use it in your marketing strategy? Let’s jump into this guide to find out the answers for all of your questions!

Continue reading →



Have you known such a good news: Instagram recently introduced IGTV ads?

Even better news: We’re going to get through all about what that means together—and how you can apply and leverage it for your IGTV series.

Though IGTV was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators.

And if you’re a brand looking for another stream of social advertising revenue, this gives you an opportunity to strike while the iron is hot—and take advantage of IGTV ads.

To help, we’re going to dive into what we know about IGTV ads right now and what you can do about it.

Continue reading →




Like most social media trends, Instagram trends develop quickly. And in 2020, change has been fast and furious, with a global pandemic, social uprising, and competitors, shaking things up.

Trends make the difference between looking out of touch or ahead of the curve. That doesn’t mean you should throw your social media content calendar out the window. It means you should stay informed and stay flexible.

There’s a lot to stay on top of at Instagram. From Instagram Story trends to Live Shopping, and Instagram Shops, we will go through the top biggest trends on the app in this article.

Continue reading →