Instagram Live has been a hot trend on social media over the last year. You may be thinking if having Instagram Live analytics would really help the business understand and level up your videos.

You’re in luck. Until recently, none of the Instagram analytics tools out there measured Instagram Live analytics. However, in May 2021, Instagram updated its analytics features and improved its capabilities. The update added the long-awaited Instagram Live analytics and analytics for Instagram Reels.

This post will explain:

  • What Instagram Live analytics are
  • How to view Instagram Live metrics
  • The new Instagram Live metrics
  • Top 5 tricks for integrating these numbers into your live video strategy

Let’s start!

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You may wonder a question a thousand sleepless nights: “How often should I post to Instagram?”

Of course, there is way more to a successful social media strategy than just posting on Instagram the optimal number of times: it’s not a magic formula, let’s get that straight.

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