About a year ago Instagram shocked its users by changing how people see their feed. No longer could they see Instagram posts on a chronological basis. Instagram now showcases posts in an order that it feels best meets a user’s browsing patterns. Like its parent company Facebook, Instagram now has a new special algorithm where it favors some posts over others.
In many ways, the change of Instagram is a result of its own popularity. With 700 million people now using Instagram, most people are fed considerably more posts than they have time to look at. In fact, the average user misses about 70% of the posts in their Instagram feed. It should be no surprise, therefore, that the Instagram boffins have tried to ensure that 30% of the posts you actually see is the 30% you most want to see.