Do you know that 90% of Instagram customers have at least one brand that they follow? That makes it an awesome platform for rising your viewers and getting in the entrance of suitable individuals. When utilizing Instagram for your business it’s vital to grasp how you can optimize your efforts by profiting from Instagram’s particular options. One of many latest of those options is Instagram Collab posts, enabling you to co-author content material with a collaborator to multiply engagement and attain.
With this article, we’ll clarify how Instagram Collab posts can match your social media strategy.
What’s an Instagram Collab post?
An Instagram Collab post is a single, co-created Feed Post or Reel that appears on two profiles at a similar time. One individual makes the post and asks a second individual to collaborate. As soon as they accept, the post and its comments, likes, and shares are shared by both accounts.
Remember that you possibly can solely have one collaborator (in addition to yourself) in each post. However, Lives and Stories haven’t yet been incorporated into this new feature.
What are the advantages of Instagram Collab posts for brands?
This Instagram feature has been readily and eagerly adopted by influencers and capital-C Creators. Brands are entering into the combination and testing the waters, which is a great move because usually what is sweet for the creator is sweet for the brand as well.
Increase your reach
Perhaps the lowest of all the hanging fruit is capitalizing on elevated reach for your brand account. If it feels like you’re all the time preventing the Instagram algorithm, Collabs may also help you get into individuals’ Feeds by means of the accounts they’re already following and engaging with recurrently.
Enhance engagement
Equally, extra individuals discovering your content material means extra alternatives for them to remark on or in any other case engage with your posts. Even when you and your collaborator share the same audience, the percentages are pretty excessive a wholesome portion of their followers might be exterior your common crowd. As a result, this means a larger number of people will be able to interact with your content. Take into account that posting your Instagram content at the right times can skyrocket this engagement even additional.
Get extra followers
Everyone knows that having the endorsement of somebody you already know, like, and believe in can go a great distance toward serving your belief in somebody new. If you present up in individuals’ feeds with that tacit seal of approval from a model or creator they’re already following, they’re much extra prone to click on your profile and hit the “follow” button then those who simply randomly showed up on their Explore page. Credibility and belief are simply one of the ways to get more followers on Instagram.
Improve sales from Instagram shopping
In case your brand is already utilizing shoppable posts, why not mix that sales-friendly feature with a Collab? By combining Collabs with Instagram shopping, you’ll be able to profit from the above plus improve your probability of converting individuals who land in your post into consumers.
How to Collab post on Instagram
There are two stages to creating and publishing an Instagram Collab post. The first requires the creator of the post to create the Post or Reel as usual, and the second requires them to invite the collaborator to share it.
Step 1. Create a Feed Post or Reel such as you usually would.
Step 2. Add any customizations and particulars you’d like.
Step 3. Choose Tag People from the post particulars menu.
Step 4. Select Invite Collaborator from the menu.
Step 5. Use the search bar to search out the person you want to collaborate with and tap Done.
Step 6. End detailing the post earlier than you faucet Share.
How to accept an Instagram Collab post
Now that the post has been created, it’s time for the collaborator to go in and settle for the invitation.
Step 1. Go to your activity page.
Step 2. Click on the invite notification.
Step 3. Tap Review.
Step 4. Choose Accept.
6 Instagram brand collaboration post ideas
Your next thought is probably: when and how should I use an Instagram collaboration? To get you started, we’ve gathered a few ideas and examples.
Partner with other brands
Do you have a good working relationship with another brand that caters to a similar audience? That enterprise is likely to be an ideal candidate for a Collab. Consider opportunities to cross-promote each other’s content and even work on a sale collectively. Think about what kinds of content material each of your audiences could be thinking about and discover invaluable. Then create a plan to develop it and share it collectively.
Work with Influencers
Influencers are inclined to have extraordinarily engaged followers. Working with an influencer to develop a sequence of Instagram Collab Posts might assist construct hype around your model. Borrow their enthusiastic audiences and capitalize on the clout that comes with their name appearing on your account’s posts or Reels.
Promote your other accounts
Brands frequently have multiple accounts per platform. Perhaps you’ve received one for a particular product. Or possibly your CEO has a very common private account. An Instagram Collab Post allows you to show the same content to multiple people at the same time. Plus, if somebody is already following one in all your accounts, there’s an excessive chance they’ll be considering following the others too.
Support a nonprofit or charity
Customers anticipate brands to align with their values, as evidenced by data that exhibits firm alignment with an individual’s personal values jumped 74% in importance from 2021 to 2022. To construct engagement and loyalty, at any time when attainable, brands ought to showcase values that their prospects additionally care about. Therefore, an Instagram Collab allows you to put your beliefs into action while also raising awareness for an important cause. Win-win.
New product launch
By collaborating with another brand or influencer to promote your new service or product, you can leverage the combined power of two audiences for your next launch. For all the similar causes as everyday Instagram Collab Post, joining forces with one other account leverages and maximizes the efforts you might be already making. Moreover, it’s a relatively low lift to add a collaborative element to content that’s already being produced.
Promote a giveaway or a discount
In addition, a giveaway or discount campaign also can profit from the combined influence of two accounts. When the purpose is engagement and conversion, having double the quantity of followers take part can exponentially develop the footprint of your campaign.
Make Instagram Collab Posts part of your ongoing strategy
Lastly, collab Posts are an important part of the growing creator economy. These collaborations have gotten an extra central part of the social technique, which suggests brands have to rethink how they method social.