The Best Time to Post Reels on Instagram

Best time to post Reels on Instagram

Are you looking for the best times to post on Instagram in 2023? With more people than ever before joining this popular social media platform, it’s essential to ensure your posts are reaching the right audience – and that’s where understanding when to post comes into play. Knowing exactly when it’s most beneficial to tap ‘share’ can drastically improve your chances of success by gaining more likes, comments, and follows. Read on to ensure the best time to post Reels as we dive deep into the ideal posting schedule throughout 2023!

When is the Best Time to Post on Instagram by Location?

Location is essential in determining the ideal time to post on Instagram. Different areas have different audience habits, which can be drastically affected by overlapping time zones. For example, while New York is three hours ahead of California, accounts based in NY remain visible throughout both regions – highlighting the importance of considering geographic location when formulating a differentiated social media plan.

Here are the best time zones to post on Instagram in 2023:

  • US + Canada Central: 10PM – 12 AM
  • US + Canada West Coast: 9PM – 12AM
  • Eastern Europe: 5AM – 7AM
  • US + Canada East Coast: 11PM – 4AM
  • Western Europe: 4AM – 6AM
  • UK: 3AM – 4AM
  • South America: 5AM
  • Middle East: 4AM
  • Africa: 2AM – 3AM
  • Australasia: 11PM – 12AM
  • East + Southeast Asia: 6AM – 8AM

These local times should serve as guidance when creating a posting schedule. However, it’s important to remember that specific locations won’t have the same peak times – and trial-and-error is key in this instance (more on this later).

When Is the Best Day to Post on Instagram?

The Best Time to Post Reels on Instagram

There’s no definitive answer here – because different platforms and industries will have their peak days. Monday and Thursday are typically the two days with the most engagement rate. However, this could vary drastically depending on your industry. Analyzing your competitors and current follower engagement is key to understanding when works best for you.

Learn more about the best time to post on Facebook!

How To Find Your Unique Best Time To Post on Instagram?

Trial and error is the best way to determine your unique peak times. Test different days and times, then analyze the results from each post. With this data, you can create an effective schedule tailored to your account’s specific needs.

However, many factors can influence engagement rate – from the day of the week to the quality and type of content you share. As such, it’s important to keep an open mind when testing different posting times – and don’t be afraid to adjust your schedule according to audience feedback.

When it comes to the best time to post tools, several free options can help you find the ideal schedule for your account. Tools such as Buffer and Later offer in-depth insights into peak hours – making it easier to determine when you should share content.


Understanding the best times to post on Instagram is essential for gaining more likes, followers, and comments. It’s important to remember that different locations will have unique peak hours – so consider your audience’s geographical location when creating a posting schedule. Additionally, trialing multiple days and times can help you find the right rhythm for your account – ensuring peak engagement and improved visibility. With the right tools, you can create an effective social media strategy that helps you reach your goals!

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