Methods to Find the Best TikTok Hashtags For Your Videos (2/2)

TikTok Hashtags

In the previous part, we explored why TikTok hashtags are important and whether you should use popular hashtags like #foryoupage on your posts. Continue reading to know the method to find the right hashtags for your posts.

TikTok Hashtags: Finding The Right Hashtags for Your Videos

Now that we’ve covered TikTok hashtags and hashtag challenges, let’s get into the meat of the matter: determining the best hashtags for your content.

Here are our top five hashtag-finding tips and tricks:

#1: Strive for a Balance of Broad and Niche Hashtags

This may be the most difficult aspect of using hashtags — determining how niche or broad to go with your hashtags.

While we recommend being specific with your hashtags, going too niche is never a good idea.

Keep in mind that hashtags are all about what the user is looking for. Before using a hashtag, consider whether your target audience would type it into the TikTok search bar.

Begin with broad hashtags and work your way down to more specific hashtags. For example, if you work in marketing, a broad hashtag could be #marketing. Then, as you get more specific (depending on the video content), your additional hashtags could be #socialmediamarketing and #instagrammarketing.

It’s all about striking the right balance. As previously stated, discovering the secret sauce that works for you will ultimately be a game of trial and error.

#2: Search TikTok for Trending Hashtags

One of the best things about TikTok is how simple it is to find new and trending hashtags!

Go to TikTok’s Discover tab to see what’s trending.

TikTok Hashtags Search

You can scroll through and see what’s trending here — it’s a great idea to jump on the trends because so many users are scrolling through.

TIP: If you’re not sure what kind of content to post on TikTok, look through the trending hashtags to see what kind of videos users are sharing. Use that as inspiration for your next TikTok!

#3: Investigate Industry Leaders and Your Competitors

If you’re stuck for ideas, one of the best places to start is by observing what other industry leaders are doing. If it’s working for them, chances are it’ll work for you as well.

Begin by noting which hashtags they are using and determining whether they are appropriate for your content.

Simultaneously, examine your competitors’ strategies to see what works well for them. Are the hashtags important? Is their target audience interacting with their content? Did their videos become popular? Are they passing up important hashtag opportunities? In the research stage, ask yourself these questions to help you create your TikTok hashtag list.

#4: Find Related Hashtags on TikTok

Finding related hashtags on TikTok is a quick and easy way to expand your community.

Simply enter your hashtag into TikTok’s search bar to do so.

Tip: In your search, omit the hashtag (#). TikTok displays the number of views for each hashtag when you tap “Hashtag” in the search bar. This is an extremely useful tool for determining which hashtag to use. And here’s where you’ll also find a list of related keywords on TikTok.

#5: Test, Test, Test

Finally, it is critical to test your hashtags on TikTok.

Keep track of the hashtags you use on each of your videos and the number of views they receive over time.

Different hashtags will work for various types of videos — it’s all a matter of trial and error on your account!

TikTok Hashtags Review

If you experiment with hashtags, you’re bound to find some that work wonders for your content!

TIP: Consider hashtags to be keywords for your videos; make sure they are relevant, clear, and easily searchable.

How Many TikTok Hashtags Should You Use in Your Posts?

When it comes to how many hashtags you should use on TikTok, there is no set rule, but keep in mind that the longer your captions (and hashtags) are, the more of your TikTok video will be obscured from view.

How Many TikTok Hashtags to Use

TikTok’s caption character limit is 100 (including hashtags! ), whereas Instagram’s caption character limit is 2,200.

With a limited amount of space, make the most of each and every character. Keep your TikTok captions short and sharp, leaving room for those important hashtags.

Because there is no hard and fast rule, the number of TikTok hashtags used by users varies greatly. Some users use 1-3 hashtags, while others use 5-8 hashtags. It’s entirely up to you how many hashtags you use — but they’re definitely worth including!

That’s all there is to it when it comes to TikTok hashtags. You should have a good understanding of how TikTok hashtags work by now, so why not start using them in your next video?

Remember, TikTok is all about trial and error, so don’t give up!

Not sure how to go viral on TikTok? Check out our blog post to find out useful tips for you!

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