Why should you plan your Instagram feed?
The first thing people see on your Instagram is your feed, like the sign in front of a shop that invites people inside.
If you want more visitors and for them to come back often, think about your whole feed, not just one post at a time.
A good-looking feed is a great way to start.
It doesn’t have to be perfect, but planning your feed can help tell your brand’s story clearly and keep things regular.
And being regular with your posts means more people will interact with them!
Planning Your Instagram Layout in 2024: 4 Tips
1. Define Your “Aesthetic” or Brand Colors
By 2024, Instagram’s look might not need to be “picture-perfect,” but people still like feeds that share a clear visual story.
This might mean using matching colors or combining funny posts with everyday ones.
Keep in mind that your brand’s colors, fonts, and textures are important for making your Instagram feed look appealing.
Tip: Make a mood board to inspire you and help you decide how you want your grid to appear.
2. Use a Variety of Content Types
When you plan your Instagram grid, it’s good to use different types of posts to keep people interested.
This means mixing it up.
Use a mix of normal photos, reels, and multiple-photo posts. This way, your followers have different ways to connect, and your feed doesn’t get boring.
Whether you’re showing what happens behind the scenes or talking about a sale, using different types of posts helps you keep people’s attention and show what’s cool about your brand.
Plus, if you watch how well your posts are doing, you’ll learn what your followers like the most.
3. Be Consistent
Talk to any social media manager or influencer, and they’ll tell you that their key to success is posting regularly on Instagram.
It doesn’t mean you have to post every day (we understand that’s not always possible!), but posting several times a week is important to keep your audience interested.
If you plan your Instagram feed ahead of time, you can post regularly, even when you’re busy with other things.