Spotify Monthly Listeners and Spotify Streams are two crucial metrics that every musician and artist should prioritize in 2023.
Spotify has rapidly gained popularity in recent years. New users join the service every day to enjoy their free ad-supported service or their premium, paid subscription options. This rapidly expanding user base means that there are now millions of listeners on Spotify all over the world, with the most popular music streams coming from the United States, followed by Sweden and Norway. But what does this mean? And how many users and streams do you really need to get success on Spotify? This post explains everything you need to know about Spotify monthly listeners and Spotify streams in 2023.
What Does It Mean To Have Spotify Monthly Listeners?
Spotify monthly listeners (or MAU, short for monthly active users) is a metric that measures the number of unique users who listen to an artist’s music on Spotify each month. This includes both free and paid users and those who listen on mobile devices, desktop computers, and through Spotify’s various partner platforms. In other words, it’s a measure of an artist’s total reach on the Spotify platform.
How Many Spotify Monthly Listeners Do You Need?
There is no magic number of monthly listeners that will guarantee success on Spotify. However, there are some general benchmarks you can use to gauge your progress. For example, most unsigned artists will have between 100 and 5,000 monthly listeners. Meanwhile, signed artists can expect to have between 10,000 and 500,000 monthly listeners. And, of course, the biggest artists in the world can have millions of monthly listeners.
What Are Spotify Streams?
Spotify streams measure how many times a song has been played on the Spotify streaming service. The more plays, the higher its Spotify stream count will be. Spotify streams can also identify which songs are trending and which artists are popular on the platform. The top Spotify streams for a particular song or artist can be found on the Spotify Charts.
How Many Spotify Streams Do You Need?
The answer to this question is different for everyone, but it generally depends on how many hours of playtime you need per month and which country your songs are being streamed from. If you need to make an income of $40K annually, then you need 28,778 streams a day for Spotify’s number. This equates to just under 10 million monthly tunes on your profile and breaks down into 833k spots played each week or 2778 song spins every single hour.
How Does Spotify Calculate Spotify Monthly Listeners and Spotify Streams?
The number of monthly listeners and streams an artist has is calculated by taking the total number of unique listeners and streams in a given month and dividing it by the number of days in that month. For example, if an artist had 1,000 unique listeners on January 1st and 1,500 unique listeners on January 31st, their monthly listener count would be 1,500 (1,000 + 1,500) / 31 = 48.39.
Why Is It Important to Understand These 2 Metrics?
Spotify monthly listeners and streams are important metrics to understand. This is why they can give you a good idea of how popular your music is on the Spotify platform. If you’re an unsigned artist, for example, having many monthly listeners can help you attract the attention of music labels and booking agents. And if you’re a signed artist, monitoring your monthly listener and stream counts can help you gauge the success of your latest release or promotional campaign.
How Do I Increase My Spotify Monthly Listeners and Streams?
There are a number of things you can do to increase your Spotify monthly listeners and streams. Some of the most effective methods include promoting your music on social media, submitting your music to Spotify playlists, and using Spotify Ads. You can also try partnering with a Spotify partner such as DistroKid or CD Baby.
Conclusion
The streaming music industry is growing rapidly and shows no signs of slowing down. Spotify, in particular, has seen a great deal of success and continues to grow its monthly listenership. If you’re looking to reach a wider audience with your music, Spotify is definitely the platform to target. With hundreds of millions of active users, there’s a good chance that your fans are already using the service. And if they’re not? They will be soon enough.