Something extraordinary is happening on YouTube in 2025—an opportunity so rare, seasoned creators are calling it a game-changer. For the first time in over a decade, YouTube has overhauled its algorithm to prioritise and promote new and small creators. Videos from channels with just a few hundred subscribers are now being placed alongside content from million-subscriber giants on viewers’ home feeds. This is not a fluke. YouTube has publicly confirmed the creation of a dedicated team focused solely on helping emerging creators get discovered. It’s a strategic move: more creators mean more content, which means more ads—and more revenue for YouTube. But for you, it means something even bigger: a fast track to visibility, growth, and income, even if you’re just starting out. If you’ve ever wanted to start a YouTube channel in 2025, this is the time to do it.
The landscape has shifted in your favour, and the barriers that once made growth difficult are falling away. In this article, we’ll break down exactly how to take advantage of this golden window, from the video formats that are dominating the platform to smart monetisation strategies that work even with a small audience. This is your blueprint for success.
