In case your brand has Instagram for business, you’re probably already aware that Instagram Stories is an efficient strategy to engage with young customers. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are aged 18 to 29. Stories’ interactive features—like polling, questions, and Instagram AR filters—are enjoyable methods for brands to engage these customers. (Unsure how Instagram Stories can build your brand? We’ve got tips to help you use it like a pro.)

Augmented reality (AR) sounds futuristic, however, Instagram Stories has used augmented reality filters since 2017 when it launched its face filters. And recently, Instagram Stories took augmented reality to a brand new level. The Facebook-owned platform Spark AR Studio lets customers create their interactive AR filters. In August 2019, Facebook opened that platform to the public.

Now, anybody can create custom AR filters for Instagram Stories.

Here, learn what Instagram AR filters are, why creating distinctive filters may be right for your brand, and get started with Spark AR Studios.

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